Strategy Development: Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer loyalty.Conduct market research and competitor analysis to identify opportunities and challenges in the Nigerian sports betting industry.Define target customer segments and develop tailored marketing approaches to reach them effectively.Campaign Management: Plan and execute 360 multi-channel marketing campaigns across digital, social media, traditional media, and other relevant platforms.Coordinate the creative teams to develop compelling marketing materials, including advertisements, promotional offers, and branding assets.Monitor campaign performance, analyze data, and optimize strategies to maximize ROI and achieve KPIs.Brand Management: Maintain brand consistency across all marketing channels and touchpoints.Develop and enforce brand guidelines to ensure alignment with company values and messaging.Continuously evaluate and refine brand positioning to stay relevant and competitive in the market.Execute 360 Digital Marketing campaigns including Paid Media, SEO, Programmatic Ads.Partnership and Sponsorship:Identify partnership and sponsorship opportunities with sports clubs, events, and influencers to enhance brand visibility and credibility.Negotiate contracts and manage relationships with external partners to ensure mutually beneficial agreements.Team Leadership and Development: Recruit, train, and mentor a high-performing marketing team.and set clear objectives and provide guidance to team members to achieve individual and collective goals, to foster a culture of creativity, innovation, and collaboration within the marketing department.Compliance and Regulation: Stay abreast of relevant laws, regulations, and industry standards related to sports betting marketing in Nigeria to ensure all marketing activities comply with legal requirements and ethical standards.

Develop innovative Digital Strategies for campaigns.Manage and execute E2E Digital Strategies for brands.Oversee Community Management and Content Development.Oversee creation of social media editorial and content calendars, adhering to schedules and deadlines.Proficient brand and campaign supervision, inclusive of social listening and community management, across brands.Provide copywriting and creative support.Develop proactive digital content ideas for assigned brands.Manage and oversee on-ground to online campaigns/events.Brands: TCCC (The Coca-Cola Company), Mondelez (Cadbury), 22Bet, Sterling BankAwards: LAIF Gold Award (Heat Happens - Sprite)LAIF Silver Award (Mint How You Feel - TomTom)

Copywriting and Content Writing for 360 Marketing Communications.Influencer Management Working with our Trading Partners to craft out Unique Markets that would appeal to our users.Crafting and effecting the brand’s social media strategy.Defining and implementing a social media strategy to maximizebrand exposure and build engaged communities.Create, source and publish relevant and compelling socialmedia content in line with the brand tone.Monitor audience engagement and provide data and insights tothe wider content team.Work alongside the marketing team to ensure social mediacontent and strategy fits into the wider marketing plan.Coordinate with customer service agents to manage andescalate customer complaints via social channels.Carrying out Digital Marketing Campaigns on Google, Facebook,Twitter e.t.c

Develop and implement the overall marketing strategy aligned with the company’s business objectives.Conduct market research to identify opportunities, customer needs, and competitor strategies.Create and manage annual marketing plans, budgets, and KPIs.Ensure consistent brand messaging and positioning across all marketing channels.Oversee the development of creative content, including advertisements, promotional materials, and digital content.Manage and enhance the app’s brand presence through various campaigns and initiatives.Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.Optimize the app’s presence on app stores (ASO) to improve visibility and downloads.Analyze digital performance metrics and refine strategies to improve ROI.Develop and implement user acquisition strategies, leveraging paid and organic channels.Design and execute customer retention programs, including loyalty programs, referral programs, and targeted campaigns.Identify and negotiate partnerships with local influencers, restaurants, and other stakeholders.Collaborate with third-party agencies for advertising, PR, and other marketing services.Build relationships with key partners to enhance brand visibility and drive growth.Plan and execute promotional events and activations to engage customers and increase app adoption.Coordinate with internal and external teams to ensure successful event execution.Track and analyze the performance of marketing campaigns using various tools and metrics.Prepare regular reports on marketing activities, outcomes, and recommendations for improvement.Use insights to adjust strategies and improve effectiveness continuously.Lead and mentor the marketing team, fostering a collaborative and innovative work environment.Provide guidance and support to team members in achieving their goals and professional development.

Create contents for products listed on Amazon.Copywriting for products listed on Amazon.Carrying out Research on Products of Competitors to identify strength and weakness.

• Social Media Management• Carrying out and monitoring various digital marketing campaigns.• Developing social media strategies and monitoring press coverage.• Designing promotional campaigns for new products and markets.• Conduct competitive research to identify strengths and weaknesses of clients.

• Create guidelines that define the company’s voice both online and offline.• Crafting differentiation strategy.• Planning publicity strategies and campaigns.• Dealing with enquiries from the public, the press, and related organisations.• Providing the company with information about new promotional opportunities and current PR campaigns progress.