Alejandro F. Email & Phone Number

Mexico

Community management & digital strategy for EFH & RecursosHumanos.TV.Other tasks: Google & Facebook ad management, lead generation on Google and Facebook, landing page creation, social media content planning and execution. Management of several platforms like: Google Analytics, Google Ads, Google My Business, Google Search Console, CMS management (WordPress, Wix, Square), Zendesk, Doppler, Mailchimp, Sendgrid, Lucky Orange, ChatFuel, and others.I managed all the Facebook and Instagram ad campaigns for the first virtual human resources congress in Latin America (HR Digital 2020) by EFH, Fortia and RHTV. We ran a large lead generation campaign to gather just under 30,000 congress attendants. I worked in tandem with the other organizers' team for the generation of content for our Facebook and Instagram ad campaigns.

Mexico

- Facebook Ads management and management of other platforms (Facebook Ads Manager, Google My Business, Google Search Console, Google Adwords)- Community management- CMS management (Wordpress)- Blog post creation (optimized for search engines) for the real estate website ViveQuerétaro.mx - Copywriting for social media(Website is now defunct)

Guadalajara, Jalisco, Mexico

I carried on the Chimp'n Trip concert travel brand after the founder decided to step down. We grew our Facebook page from 5,000 to 29,000 followers having spent over $100k Mexican pesos on Facebook ads. We positioned ourselves as one of the top concert travel options in Guadalajara with the best social media presence amongst our competitors. Chimp'n Trip served more than 2,000 travelers to +30 concerts and festivals in Mexico City and Monterrey. Page is now defunct.

Guadalajara Area, Mexico

Freelance consultant for brands & politicians' websites

Guadalajara

I participated as one of the founding members of the company's digital strategy team. I helped with several tasks involving different areas and several clients including:1. Analysis, benchmarking, online market analysis and development of digital strategies.2. Search Engine Optimization for several websites.3. Managing and coordinating resources and departments for the creation of newsletters for a few of the company's clients including political email campaigns4. Heatmap monitoring with tools like LuckyOrange.5. Development of website landing strategies involving directed traffic from social media including Twitter and Facebook, and paid traffic from Google. 6. Set up paid targeted campaigns on Facebook, Google Adwords, Google Display and Twitter. I also monitored and optimized these campaigns for optimal performance.7. During the 2015 elections. Aided the client service department with community management, monitoring keywords and conversations through Radian6, Tweetdeck and Trendsmap.com among other tools. Also aided with ad implementation and optimization in FB, Google, and Twitter.8. Worked together with the Content & Design departments as well as the company developers to implement lead generation strategies through pop ups and other media.9. Monitored websites and social media accounts through Google Analytics, Facebook Insights and several SEO tools for delivery of thorough reports for clients.I also attended several inside company lectures including Twitter's ABCs, a Twitter lecture showcasing Twitter's best practices and an overview and exercise in trend generation. I learned how to operate software and online platforms including Radian6, LuckyOrange, Instapage, Wisepops, Google Adwords, Piktochart, Google Apps, Socialbakers, Tableau, etc. Involved in projects: Enrique Alfaro 2015 online campaignMovimiento Ciudadano 2015 campaignsETTA International commerce schoolGranvitaFestival de Mayo(Major news publication)AMPM Casa TorerosCloé

Guadalajara, Jalisco

I worked full time & remotely. I started working with Francisco via Skype for freelance copywriting work during February and started working full time by March. I was in charge of several tasks, among others:1. Writing daily blog posts - including paid reviews and affiliate posts for clients - for more than four blogs (listed below) on several topics. All blog posts had to be at least 400 words; pass plagiarism check; be optimized for SEO (including images); have proper use and citation of content; and had to have no mistakes.2. Auditing and editing all content written by me and a couple of other writers for these blogs.3. Basic webmaster duties for +4 blogs. This included optimizing all blogs for search on Google, Bing and Yahoo on Search Console and through improvements on our websites.4. Posting to social media for four blogs and moderating comments.5. Writing more than 40 weekly 90-word (1-minute) scripts for videos for four of these sites - during the last four months of the job. 6. Setting up Google Analytics and delivering reports on demand.7. Sending daily reports of work progress via email.8. Collaborating via Skype with other writers, developers and producers stationed in California and other parts of the world to ensure all blogs were running smoothly.9. Worked with Wordpress and Shopify's CMS. My job included finding and updating plugins, fixing minor edits that involved basic knowledge of PHP.Websites that I worked on: Footballer.com (defunct), Diploma.com (defunct), Financier.com (defunct), Bigwheel.com (defunct), GlamourDepartment.com (defunct), the Revenue.com blog and several other clients' websites. I wrote for several of these websites sparingly and daily for four of them. On others I only performed basic webmaster duties.

Psychology

2.5 years Psychology major, not completed

High School, Biology Concentration, 91/100

Activities and Societies: - Social service in Mexican communities through Habitat (NPO) / Servicio social en comunidades a través de.