Adam is a leading expert in corporate partnerships and data analytics. He was the CEO and sole founder of Block Six Analytics (B6A) where he led revenue generation, investment capital acquisition, new product development, and human capital management. B6A was acquired by Excel Sports Management after securing Fortune 500 companies, international sports properties, and global media entities as clients. He is also a lecturer for Northwestern University's Masters of Sports Administration where he developed the course "Entrepreneurship in Sports” and co-developed “Sports Management Analytics”. He is the co-author of The Sports Strategist: Developing Leaders For A High-Performance Industry” which was the featured book at the Sloan Sports Analytics Conference and chapters in multiple other publications. His work has been featured in publications including Forbes, The Washington Post, CNN, The Chicago Tribune, Sportico, Sports Illustrated, Adweek, NPR, and WWD.