Tom Stender-Custer Email & Phone Number

Des Moines Metropolitan Area

Urbandale, Iowa, United States

Portland, Oregon Metropolitan Area

Des Moines, Iowa

Develop, nurture and maintain key agency account relationships to ensure thoughtful, strategic and consistent brand stewardship. Provide counsel to achieve client success through strategic planning, account, project and financial management. - Successfully positioned the Dynasty family product line of Miller welders to create clear product differentiation in advance of a new lower-priced product offering.- Introduced and positioned Centerline, a first-ever mid-tier product offering from Hobart a premium manufacturer of food service equipment.- Led the creation of an umbrella sub-brand and launch campaigns for a new line of Miller product accessories that had a shared remote technology.- Successfully promoted the 90th Anniversary of Miller with a product giveaway that resulted in over 25,000 entries.

Executive-level client relationship leader providing, account and budget planning, research and strategic direction to all internal and external integrated marketing teams. including creative and production, digital, web, SEO, social, and traditional media and public relations.• Successfully positioned, branded, and launched ongoing marketing of Las Vegas’ first Master Planned Community following the real estate crisis of 2008.• Highly effective new carrier and route launch campaigns for British Airways nonstop service to London and Japan Airlines nonstop service to Tokyo from San Diego.• Oversaw the marketing program and overall community positioning for Rancho Mission Viejo, which was recognized as “Community of the Year” by two industry trade groups.• Award-winning marketing campaigns and brand for nine individual retirement communities in California.

San Diego, California

Lead account manager for agency’s anchor account. Responsible for managing client service including relationship management, providing strategic direction and leadership to all internal and external teams including creative, video production, and print management.• Created a suite of B2B marketing assets for the successful launch of G-Series All-In-One computer for Hewlett Packard.• Successful re-branding of PIMA Medical Institute, resulting in increased inquiries and enrollment.

San Diego, California

Managed all advertising (print, outdoor, radio, TV) media research, planning, and placement, as well as directing and managing all creative and collateral development and production for one of San Diego’s largest marketing communications agencies.• Designed and implemented integrated campaigns for Smoke Free Bars and Youth Anti-Smoking initiatives.• Conducted an integrated marketing campaign during construction and launch of San Diego Trolley Expansion from Mission Valley to Qualcomm Stadium.