Adham I. Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

An Associate Director within the Consulting division at Kantar taking ownership of the delivery of our Sales and Shopper Predictive Analytics service and playing a key role in accelerating a fast-growing business area. Working across Technology and Consulting to deliver actionable insights and interfacing with multiple data sources including Scan/Point of Sale and attitudinal data to build predictive models and relevant insights across range and assortment as well as Price/Pack architecture.Key Responsibilities:Developing predictive analytical models and feed these through proprietary tools as well as visualisation tools such as Power BI.Partnering with Commercial and Consulting teams on strategic advisory projects as an analytics consultant. Using analytical models and tools to deliver strategic advisory and engaging reports.Synthesizing and interpreting data to inform strategic recommendations and translating loosely defined problems into solutions.Lead in the profiling of customer segments across multiple categories and countries and delivering live analysis and optimisations. Working with technology product teams as the client advocate on needs, features, and benefits to guide product development.Develop relationships with multiple clients (and potential clients) across the EMEA region.

London, England, United Kingdom

Lead Data Scientist for the Marketing team driving data science methodology and taking an innovative and data-driven approach to increase campaign marketing automation, optimisation, and ROI. Responsible for developing and implementing propensity models using statistical programming tools to drive customer long-term value through increased cross-sell acquisition and customer retention. Analysing customer data and delivering high quality, actionable customer insights using statistical analysis software and data visualisation tools. Working with data partners to ensure ongoing data integrity and compliance with all necessary regulation.Key Responsibilities:Developing advanced predictive customer behaviour (propensity) models identifying next best action/product(s) for each customer, as well as developing churn, engagement, and lifetime value models.Performing deep dive analytics on various aspects of product, channel, and customer behaviour and to identify trends, patterns, and stories within the customer data to help drive insight-based decisions, inform product propositions and marketing strategy.Communicating data led insights, analysis, findings, and recommendations to Senior Stakeholders using creative data visualisations and intuitive graphics that engages and challenges the thinking of non-technical audiences.Developing Test and Learn campaigns (A/B testing), identifying representative control groups and calculating uplift from direct marketing campaign to ensure ongoing improved effectiveness of marketing activity.Streamline and automate repetitive processes to improve individual and team productivity. This includes developing and maintaining self-serve customer reporting dashboards.Troubleshooting and identifying root cause of operational issues and implementing data processes and controls.Managing external stakeholders (data partners and product partners) on all data analytics projects and data led ad-hoc requests.

Leeds, United Kingdom

A key member of the Analytics department, supporting the Campaign Delivery function within Marketing and the automation of BAU processes. Responsible for the definition, implementation, delivery, monitoring and optimisation of the customer journey for Co-Branded accounts throughout the customer lifecycle.Key Responsibilities:Ensuring timely delivery of customer selections for targeted marketing communications using SAS, Salesforce and FastStats to fulfil the customer journey from a CRM marketing perspective.Campaign testing by selecting a representative control group to conduct A/B testing and measure campaign success.Developing and further automating current SAS processes to increase efficiencies and support a zero-error culture.Delivering post campaign analysis and reporting on marketing campaigns, including effective recommendations, measuring uplift in ROI, and presenting the findings to key stakeholders and clients.Managing external stakeholders across multiple accounts including Amazon and TUI, collaborating with them on marketing campaigns and data analytics projects.

Leeds, United Kingdom

A key member of the business unit, responsible for defining and executing insight analysis and becoming an important contact for the client, delivering high calibre work to set timescales. Coordinating with the commercial team and clients to discuss and design effective campaigns and creating a strategy to drive the parent, and client, business forward. Internally, creating automated processes to improve the efficiency of the team using SAS.Key Responsibilities:Present post-campaign analysis to non-analytical stakeholders, providing insight on metrics such as purchasing behaviour, frequency of purchase and product preference and applying learnings to improve design of future campaigns.Design and define executable campaigns by implementing previous learnings and identifying/targeting the most relevant consumer groups with the most suitable offer, using point of sale (POS) transactional targeting by looking at consumer baskets or by analysing consumer behaviour via loyalty card data. Ad-hoc reporting and identifying new and better ways of sharing information with relevant parties through formal reporting. Designing new processes to automate repetitive work to increase efficiencies across the organisation.

Leicester, United Kingdom

Preparing and teaching seminars at postgraduate and undergraduate level in management related modules including: Qualitative and Quantitative Research Methodology; Introduction to Marketing; International Marketing Communication; Marketing Research; Consumer Culture; Principle & Practices of Marketing; Principle & Practices of Marketing; Marketing Theory; Branding & Communications; Product Policy and Innovation; and Consumer Behaviour. Marking exams and assignments for the above modules, providing students with detailed feedback.Supervising Masters student’s dissertations thesis including proposal review, reviewing thesis chapters, meeting students and marking the final dissertation. Mentoring distance-learning student’s to enable them to manage their own learning and develop the necessary skills needed. Monitoring their academic performance and progress on the course, and assisting with queries relating to their studies.Examination invigilation ensuring correct procedures and processes were followed.Involved in open days and pre-application days along side department heads, promoting the University of Leicester School of Management.

Leicester, United Kingdom

Managing a team of Residential Advisers, monitoring their performance, maintaining regular contact with the team, motivating and supporting them. Ensuring sufficient cover is provided to meet the needs of students and ensuring that the Residential Advisers completed incident logs timely and effectively.Assist the Accommodation services team on open days, meeting prospective students and their parents, promoting the University of Leicester. Welcoming students at intake weekend, helping new residents settle and attending and sometimes providing support at social events organised by the Residents' Committee.

Cairo, Egypt

Undertake desk based research to support the Business Development Consultants in general business development activities and in identifying new lead opportunities.Develop and maintain personal knowledge of priority sectors; market trends and routes to market for improved effectiveness within a sales support function. Research and deliver intelligence that will inform proposition development for new investment projects. Develop in-depth knowledge of the organisation’s business lines and products. Prepare and conduct presentations to potential clients promoting Peak Management and its products and services. Support Senior Consultants in general account management and maintaining client relationships including working on site regularly.Create and maintain a KPI dashboard to monitor and measure the benefits of post process implementation to ensure product quality, efficiency, and improvement. Prepare business process reports for management and clients.Analyse operating data and statistics to identify risks and issues in business processes and highlight opportunities, develop action plans, and implement process improvements. Support project manager responsible for process assessments, and process design and redesign.Conduct courses alongside senior consultants and technical partners (Lombardi and HandySoft) on Business Process Management (BPM) to multinational companies across Egypt.

Derbyshire, United Kingdom

Promotional Campaigns and Events: Marketing campaign for payroll giving to the NSPCC as well as promoting other fund raising methods as part of the £500,000 NSPCC challenge. Worked with a production company and senior members from Press, Weld and Paint to produce new public tours DVD and update the scripts. Supported in preparation and during VIP visits such as Royal visits and the opening ceremony of European Global Production Centre (EGPC).Benchmarking and Stakeholder Survey: Developed, implemented, analysed, reported and ‘kaizen’ an external survey to gain a better understanding of Toyota’s image in the local community. Also, completed the business in the community (BITC) Corporate Social Responsibility index. Identified gaps, made recommendations and suggested countermeasures.Reporting: Produced and presented reports for Directors and Senior Management on project including proposals and results.System Development and Training: Created and maintained an External Affairs Contacts database and photograph CD library using Microsoft Access, as well as training other team members on using Microsoft Access.

Doctor Of Philosophy (Phd), Marketing And Consumer Behaviour

Doctorate Student

Master Of Science (Msc), Marketing, Distinction

Postgraduate Student

Bachelor Of Science (Bsc Honours), Management Sciences

Undergraduate Student