Established ADORSI, an international e-commerce business based in Estonia, specializing in high-quality Custom footwear.Developed a distinct brand identity and persona in collaboration with a creative team, positioning ADORSI in a specific market segment based on detailed competitor analysis.Forged strategic partnerships with top shoe factories in Spain and Portugal to secure premium custom products at competitive prices.Attended key international shoes and technology exhibitions in Italy, Turkey, and Portugal to stay ahead of industry trends and expand professional networks.Managed the Shopify store, optimizing it for a seamless user experience, enhancing customer interaction and sales conversions.Initiated and managed effective online marketing campaigns on Facebook and Instagram, driving brand awareness and customer engagement.Performed comprehensive data analysis to track customer acquisition costs, identify best-selling products, and optimize marketing strategies.Expanded the business model to include made-to-order and custom-made options, incorporating a 3D customization tool that allows customers to personalize every aspect of their shoes.Opened new sales territories in the USA, UK, Canada, and Australia, broadening the brand's global footprint.Led product development initiatives to design unique shoe styles using the 3D customization tool, setting new trends in footwear design.

“Develop long and short term strategies and tactics for growth.”“Develop brand and messaging to attract and retain customers.”“Develop and manage budgets for marketing, operations, and technology.”“Develop and manage supply chains to ensure continuity and maintain margins.”“Recruit, manage, and develop personnel to support business growth.”“Develop a culture of success and employee satisfaction.”“Manage operations to ensure customer satisfaction.”“Meet revenue and profit targets.”