Adhiraj Sethi Email & Phone Number

New Delhi, Dl, In

• Gathered and documented business requirements for new system implementations and process improvements.• Provided ad-hoc analysis and insights to support various departments, including finance, marketing, and operations.• Monitored and evaluated the effectiveness of implemented strategies, making adjustments as necessary to achieve desired outcomes.• Analyzed membership data to identify trends and opportunities for increasing member retention and satisfaction.

Wellesley, Massachusetts, United States

Graduate Peer Tutor and Teacher's Assistant for OIM-7502 Advanced Programming• Facilitated instruction on Advanced Programming (Python) concepts to a cohort of 25 graduate students, ensuring comprehension and engagement.• Provided comprehensive support through scheduled office hours, addressing queries, clarifying doubts, and furnishing constructive feedback on coursework.• Demonstrated proficiency in assessing and grading assignments, maintaining high standards of evaluation and academic integrity.

Massachusetts, United States

• Collaborated cross-functionally with sales, marketing, and product teams to align data analysis efforts with business objectives and drive strategic initiatives. Continuously monitored market trends and competitor activities to identify opportunities for optimization and improvement.• Demonstrated proficiency in data analysis tools and techniques, including Excel, SQL, Python, and Tableau, to extract, analyze, and visualize data effectively. Utilized statistical analysis and visualization tools to extract meaningful insights from complex datasets and drive actionable recommendations and effectively communicated insights and recommendations to stakeholders through clear and concise reports and presentations.

Boston, Massachusetts, United States

- Managing and innovating marketing strategies at the Babson India Graduate Club- Created 4 marketing campaigns resulting in a success growth of 12%- Handling the social media pages for the club

Delhi, India

• Led a 5-member innovative company responsible for brand promotion of products and services through social media marketing and design innovation. • Managed a portfolio of 250 social media influencers and engaged with 12 brands generating an annualized revenue of $40,000. Designed business intelligence reports through visualizations to 2x business revenue.• Launched 28 campaigns to in collaboration with brands such as The Fragrance People, Slique Delhi, Mint Chocon and Fast&Up each having a market capitalization close to 1 Billion Indian Rupees.

New Delhi, Delhi, India

• Boosted net profit margins by 2% by proposing and implementing financial strategies based on data modelling, business insights research and relevant KPI’s.• Implemented and advanced dynamic system models for financial analysis and improvement by 5%. Worked with SAS providers to connect store databases nationwide.

Raipur, Chhattisgarh, India

• Generated an additional value of 1 million India Rupees by implementing better UI/UX on their booking website and identifying potential market issues using PEESTLE and SWOT analysis insights.• Increased brand reach by 20% on social media targeting a larger segment of tourists and travelers.

Delhi, India

• Led and supervised a team of 12 people managing 70+ clients from different states such as Kerala, Tripura, Puducherry, Ladakh and Lakshadweep: data collection, data analysis and organization for clients/partners.

Master'S Degree, Analytics, 3.97

Online Course, Business Analytics With R, A+

Summer School, International Marketing, A

- Explored in-depth concepts of marketing including my project on Prospect Theory. - Customer Life-time value analysis - Various Case.

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 4.0

Ib Diploma, Business/Commerce, General