Adhithya Sundar Email & Phone Number

Bengaluru, Karnataka, India

- Head Value-Added Services for the Trucks vertical, including the Outstation and Rental businesses- Oversaw the launch of VAS categories in 2 new markets and additional categories in 7 established markets- Grew Outstation MAUs by 2.5x over tenure against Trucks vertical's consolidated growth of 1.9x- Utilized cross-selling and BTL initiatives to increase retained customer base by 25% within total MAU mix- Improved PMF via supply curation and dynamic pricing to boost net Outstation Fulfillment by 17 pp- Enacted strategic take-rate hikes across markets and categories, increasing gross margin by 30%

- Undertook an exploratory study of Porter's Outstation business within the context of overall Trucks operations - Prepared surveys to ascertain stakeholder expectations and current issues of Porter's Outstation services - Highlighted key short- and long-term issues across markets in core functions i.e pricing, product and marketing - Provided actionable recommendations to solve key issues and to conduct further studies into particular areas of concern

Chennai

Worked as a Content Writer hired to develop the then newly registered start-up's content roadmap, which included deciding on the content and layout of the company's website, the approach to social media presence and the design of physical marketing material.

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Electrical And Electronics Engineering

Activities and Societies: - Head, Design Team, Currents 2020 - The Annual EEE Technical Symposium - Deputy Manager, Pragyan 2019.