-Generate innovative concepts by aligning brand goals with diverse perspectives-Manage, supervise, and align the efforts of the Strategist department to produce inventive proposals and concepts.-Manage and lead the Stakeholders department (accounts, analysts, production, digital marketing, and influencers) in supporting ideation and creative proposals through effective coordination and collaboration.-Manage and lead the Production department to create innovative output in line with brand goals.-Collaborate with the Copywriter to enhance their performance.-Accountable for supporting the Analyst department in generating periodic reports and conveying them to clients during presentations.

-Create campaigns tailored to specific audiences and informed by educational insights.-Partner with the "Task Force" team to generate meaningful initiatives that contribute significantly to the success of the business.-Actively engaged with the sales department to assist in the development of Go-To-Market collaterals.-Extensively collaborate with the marketing communication department to create and oversee campaigns.-Actively engaged with the product department to contribute to the development, operation, and maintenance of new products.-Accountable to the Chief Operating Officer (COO) and Board of Directors (BOD) by presenting monthly reports showcasing campaign performance.

-Generate innovative concepts by aligning brand goals with diverse perspectives-Manage, supervise, and align the efforts of the Strategist department to produce inventive proposals and concepts.-Manage and lead the Stakeholders department (accounts, analysts, production, digital marketing, and influencers) in supporting ideation and creative proposals through effective coordination and collaboration.-Manage and lead the Production department to create innovative output in line with brand goals.-Collaborate with the Copywriter to enhance their performance.-Accountable for supporting the Analyst department in generating periodic reports and conveying them to clients during presentations.

-Assist stakeholders by delivering tailored creative materials that align with their specific business objectives.-Oversee and supervise the creative execution for OYO Hotels Indonesia, along with multiple projects for OYO SEA-ME. This involves managing all aspects of creative implementation, including copywriting, visual design, photography, and video production across diverse channels.-Cultivate and oversee the creative department's growth through continuous exploration of the latest innovations, adapting strategies that benefit both the company and the creative team.

-Explore and evaluate the current lifestyle trends unfolding across Jakarta, spanning the realms of food and beverage, nightlife, fashion, recreational pursuits, and cultural scenes.-Extensively engaged in creating distinctive features, including a comparative analysis of social dynamics in Jendela Jakarta and a comprehensive directory of iconic locations in Jakarta in Next Destination.-Work closely with editors, photographers, designers, and other team members in "Black In News" project to produce cohesive and high-quality insertion media.