With over 25 years of experience in the FMCG industry, I am a seasoned commercial leader who has worked with top-tier companies such as Coca-Cola, Red Bull, PepsiCo, and Suntory Beverages & Food. I have a proven track record of delivering results, driving innovation, and building relationships in the FMCG sector.As the Owner of SIM&C, I help scale-up companies professionalize their commercial processes and organization, accelerate and grow their international distribution networks, and create value for all stakeholders. I leverage my skills in customer development, omni-channel marketing, and marketing communications to achieve these goals. Most recently, I served as the Commercial Lead at HappyGlass, where I managed the launch of a new sustainable glass bottle in the European market. I am passionate about supporting FMCG businesses with commercial excellence and sustainability.