VidApp is a SaaS company that empowers experts and influencers to connect with and inspire the world. Our service makes it easy and affordable for content creators to create, customize, and launch mobile and TV apps.

LOCLAIRE is a modern womenswear brand which pairs sustainable, responsible values with a luxurious, street aesthetic. Our mission is to persuade people to love their clothes, for now and for years to come.Check us out - www.loclaire.com

With a mission to create a fitter planet, Les Mills creates the world's best workouts to make people fall in love with fitness. Key responsibilities: - Led the development and launch of a custom-built mobile app, improving customer satisfaction by 24% compared to the previous app.- Launched two of the most utilised new app features.- Conducted user research and usability testing alongside our Designers. - Managed the re-platforming of our On Demand subscription service across 115 countries. This increased our pricing and localization capabilities. - Set and communicated clear goals for the development team, resulting in timely launch and feature releases. - Collaborated with the wider Product teams to ensure our roadmaps were cohesive and dependencies were identified.

An agile and customer-centric company, focusing on delivering digital solutions to the people of New Zealand. Working predominantly within the Business sector, I helped our Cyber Security team with: - Worked with agile product teams to deliver exceptional customer experiences through design thinking practices.- Facilitated various inter-discipline workshops using design tools. This led to alignments between sales and technical teams. - Developed prototypes to efficiently gather customer feedback, reducing potential development costs by up to 95%.- Conducted design research, ensuring product decisions were data-informed and user-centered.

MING Labs builds digital products and businesses, with UX design at its core. During my tenure, I have managed numerous projects ranging from product conceptualization to mobile app development. Key responsibilities: - Conducted local and international design research, delivering actionable insights which led to sound product decisions and reduced development costs.- Defined an agile project process with the Technical Director, implemented agency wide.- Prioritized product backlog items to define MVPs and roadmaps across numerous digital projects - websites, mobile apps, and admin portal.- Facilitated both internal and external workshops to achieve common understanding.Clients included: BMW, Stokke, UTC, Mapbox, Denza, BSH, Logitech, and various start-ups.

Baopals is an e-commerce startup. The first platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. Key responsibilities:- Drove growth opportunities and marketing initiatives through both new and existing channels. - Designed effective, on-brand collaterals to increase digital presence and acquire new users.- Developed and managed a digital campaign with a cost per acquisition of 60% of the benchmark.

1 roof. 10 startups. Limitless possibilities. Lightning Lab is New Zealand's leading accelerator programme. It aims to empower and support entrepreneurs to launch and scale their business idea.During the 4 month programme, I assisted the startup teams to gain business traction by: • Designing and executing market validation and customer acquisition systems, helping them to pursue the right business model from the insights gathered. • Designing research questions and undertaking user testing sessions for their product iterations.• Developing business strategy recommendations based on market and team analyses.

Chinese Herald plays an important role in promoting the NZ-China relationship. Since 1994, they have been serving the New Zealand Chinese community with intelligent, insightful and informative journalism. During my tenure I:• Sourced new clients and generated numerous leads for the newspaper. • Negotiated and secured a partnership with a leading New Zealand media publisher, increasing Chinese Herald’s clients portfolio and revenue.• Provided growth strategies, including digitally focused content and thematic content to create more appeal and relevance to potential clients.

I worked across numerous clients - Mondelez/Cadbury, Sovereign, and Breville to name a few. • Managed multiple campaigns, ranging from brand activation to product launches. I developed and oversaw a nationwide brand activation campaign from start to end, which exceeded the client's quantifiable KPI by 78%. • Advised clients on best media practices to achieve campaign objectives. • Developed and mentored media assistants.

I planned and implemented clients' media campaigns as well as providing them with market insights. Predominantly worked across all the Nestle brands - Kit Kat, Purina, and Maggi to name a few. • Contributed to a couple of client pitch wins, increasing the agency's billing.• Entrusted with social media, competitor and market analysis for the wider agency.• Advised clients on best media practices to achieve campaign objectives, such as re-targeting for an acquisition based campaign. • Proactively sought new business opportunities for my clients and agency

I was in a newly formed team of two, working across all clients within the agency's nationwide portfolio. Here I transformed data and numbers into powerful insights. • Contributed to the development of new analysis tools for major clients, such as Air New Zealand and GE Money. • Received an internal award for exceeding performance expectations.• Evaluated media propositions and devised sound recommendations accordingly. These were utilized for negotiation purposes to deliver better value for clients, which often reached five to six figures.• Analysed market situations and compiled weekly reports as well as presenting them to the wider agency.