Adi Mandel 🎗️ Email & Phone Number

Israel

Rosh Ha’Ain, Il

- Led overall marketing strategy, redefining funnel and lead process, achieving 12% increase in market share and 15% lead generation increases.- Optimized global marketing budget, reducing costs by 10% while improving lead generation and conversion tracking- Spearheaded high-impact social media, email marketing, SEO, and brand awareness campaigns, boosting engagement rates by 15%- Engaged and supported distributors with tailored marketing initiatives, improving partner engagement- Established strategic partnerships, resulting in co-exhibiting at shows and joint research initiatives- Developed real samples and case studies, demonstrating product effectiveness to potential clients- Managed a metrics-driven marketing team, implementing performance tracking and enhancing team performance by 20%- Leveraged AI technologies (LLMs, text-to-image) for marketing initiatives, enhancing engagement

Rosh Ha’Ain, Il

- Developed and implemented marketing strategies for HQ and distributors, laying the foundation for growth.- Managed the global marketing budget, optimizing resource allocation.- Maintained regular communication with customers to understand their pain points, market trends, and industry needs within budget constraints.- Developed initial marketing and sales tools, including content creation and press releases, to support sales efforts.- Organized and executed events, exhibitions, and VIP conferences to enhance brand presence.- Engaged channel partners with marketing initiatives to achieve joint go-to-market objectives and supported channel marketing programs and events.- Led a high-performing, metrics-driven marketing team, managing agency, and vendor relationships to ensure high-quality deliverables.

Palo Alto, Ca, Us

- Managed global marketing materials work plans, content, and budgets, collaborating with regional and corporate teams.- Led three major worldwide tradeshows, overseeing logistics, booth design, and promotional activities, ensuring successful participation and engagement.- Coordinated cross-functional teams, including marketing and sales, to ensure cohesive marketing efforts across regions, enhancing brand consistency.

Palo Alto, Ca, Us

Drupa is the biggest and most important show in the print industry being held once in 4 years at Dusseldorf, Germany. 260,000 people from 188 different countries has visited the show at 2016 during 11 days of the show. HP had 8,000 sqm booth and 1,000 sqm employee center.- Directed $2.5M budget, ensuring optimal allocation of resources- Managed Customer events: over 20 customer summits and 10 evening events totaling 8000 customers.- Oversaw supplier management, including security, cleaning, temporary staff, and catering, ensuring quality and efficiency.- Employee services for 1500 employees: hotels, registration, transportation, catering, meeting rooms, work area and team offices.- Led cross-functional management of dozens of employees, coordinating efforts across departments to ensure project success.

Palo Alto, Ca, Us

Dscoop: 3 years, 5 conferences, establishing Dscoop EMEAo Dscoop is an independent community of HP Graphics Solutions technology owners and technical professionals who use HP Indigo, Scitex, High-End Latex and PageWide Web Press equipment. Team member managing HP relationship with Dscoop. Monitoring HP’s representation year-round and at the annual conference which is the peak of Dscoop activity each year.Work with HP customers, Dscoop suppliers, locating venues, work with teams around the world, leading HP’s showcase, from presses to applications and budget control.LABELEXPO 2011 & 2013, interpack 2011, drupa 2012o Leading the tech teams and presses, consumables, spare parts ordering, layout creation, buildup management, responsibility on the functionality of the booth during the show, supervision on dismantling and shipments up until the last truck leaving.o Close work with country marketing managers and product managers on applications, samples, print plans at the show while make sure the info shared with demo, logistic and purchasing teams (consumables)o Work with sales and customers around the world to locate and purchase HP print samples, from design through print to shipment.

Petach Tikva, Il

• Marketing, creating and maintaining the department website, translating and editing professional articles and marketing material from English for local marketing.• Portfolio management of plastic machines' biggest customers

San Jose, California, Us