- Refocused development efforts from projects to product-lead.- Orchestrated the product development and roadmap for a suite of products including data foundation, insights, optimizations and marketing automation tools.- Lead the architecture simplification and improvements initiatives such as better observability, cost effectiveness and reliability.- Planned and supported the growth of team members by coaching and mentoring them.

- As part of the management team, raised €5.6 million in a Series A funding round.- Built a tech team from scratch and scaled it over time (to 14+ developers) while scaling the product and shaping it.- Shaped and drove the technical vision of the platform and infrastructure. - Defined KPIs and metrics and outlined strategy to improve them.- Planned and supported the growth of team members by coaching and mentoring them.

- Lead a team of 30+ developers building various products.- Restructured and scaled teams to work more efficiently.- Established partnerships with different departments in Swisscom and external suppliers. - Lead development of various projects within Swisscom (Cloud Photos app, Restaurants app, Communications SDK, Vehicle tracking system).- Evaluated ideas and technologies to improve and scale our products.

- Lead architecture discussions to extend and scale various products in the area of communications. - Lead development of projects for senior citizens health, SDK for communications and platform for team communications.

- Launched a new product offering telecom-integrated communications for our parent company; Swissscom. (landline, mobile and chat).- Built core components of the system in Erlang.

- Built core components of a communication platform in Erlang on top of Ejabberd (XMPP server).- Extended the platform with new features and solved scaling challenges to serve around a million concurrent users. - Spread the knowledge of Erlang in the team.- Expanding Erlang knowledge through the team.

Leading a team of 5 members responsible for the main framework used for distributing tasks between different processing nodes.

Developing software in Customer Adaptation Center - MU NAF (North Africa) - Egypt

- Teaching C and C# to engineering students