Adia Thompson White Email & Phone Number

Virginia Beach, Virginia, United States

I empower women to become more confident and effective leaders and I partner with organizations to cultivate a more inclusive workplace.My focus is on developing conscious leaders, guiding them to conquer overwhelm, overcome imposter syndrome, and foster inclusivity within their teams and organizations.

Communicated global diversity, equity and inclusion (DE&I) strategy and messaging throughout the company to its more than 20,000 employees in more than 50 countries. Partnered with global communications to develop stories in a range of media focused on driving empathy and advocacy and creating engagement and connection with employees. Created articles, board papers and other strategic communications for Chief Diversity Officer and DE&I governance groups. Partnered with various business units and corporate functions across the company to amplify internal messaging focused on community, supplier and philanthropic activity.▪ Led the planning and execution of the 2021 and 2022 Global Inclusion Week, which provided employees with opportunities to learn about and discuss diversity and inclusion in action at Pearson▪ Launched the DE&I page on Pearson’s new intranet▪ Relaunched the global DE&I quarterly newsletter▪Selected for McKinsey & Company’s Black Leadership Academy Management Accelerator, a six-month program for early-to-mid-career Black leaders (completed May 2022)

Worked with business development, product marketing and channel partners to establish a marketing strategy and revenue forecast. Established measurable goals to track and report desired impact of campaign activities. Collaborated with key external associations and media partners where applicable to leverage these partnerships in support of marketing and sales strategy. Worked with Insights, Performance Marketing, and Web teams to consult, inform and shape campaign channel plan and to ensure successful planning and measurement of campaign metrics, results and achievements.▪ Selected to lead marketing strategy for new Pearson Online Learning Services offering▪ Chosen for the 4th Quarter 2020 Excellence in Marketing Award for Pearson North America Campaigns and Global Product Marketing▪ Member of DE&I Task Force for Pearson North America Campaigns and Global Product Marketing▪ Member of Pearson BOLD ERG

Virginia Beach, Virginia, United States

Wrote internal communications for the executive team, conveyed the company’s brand and product offerings to potential customers, and promoted PCI culture to prospective associates. Led social media marketing on Facebook, Instagram, Twitter, YouTube and LinkedIn; managed content with Hootsuite. Trained staff on use of WordPress, ThoughtFarmer and Canva. Used HubSpot and Salesforce CRM to support sales campaigns. Led the company’s Diversity Committee.▪ Chosen for the Pursue Excellence Purposefully Award for epitomizing the values of doing things right, fearlessly challenging the status quo and holding high standards; nominated by the COO and a peer▪ Led focus groups to assess and improve product offerings, including a group of Delaware State University alumni who evaluated The Oral History Project and participated in video testimonials▪ Redesigned the WordPress website and created a PubHub intranet; wrote articles conveying company culture and curated content companywide

Hampton Roads, Virginia Metropolitan Area

Led marketing and communications initiatives for a provider of grants and scholarships. Developed and tracked social media marketing strategies on Facebook, Instagram, Twitter, LinkedIn and YouTube with Hootsuite. Researched and wrote stories to support featured messages. Managed website with DSS, Adobe Creative Cloud and Canva. Produced email marketing with Constant Contact. Produced videos and directed photo shoots to capture stories about how the foundation’s donors benefit nonprofits. Supervised the work of photography, content design, videography and print vendors.▪ Recognized by the VP of Communications for expanding social media reach and engagement, implementing online tools and employing creativity and empathy to connect with the community▪ Planned The Soul of Philanthropy and America to Me - diversity, equity and inclusion projects created to bring the foundation’s community together

Virginia Beach, Virginia, United States

Developed strategic marketing, branding and social media campaigns for the children’s ministry of the Christian Broadcasting Network, a global 501(c)(3) nonprofit serving orphans and other vulnerable children. Built and tracked the marketing budget in Excel. Managed social media on Facebook, Instagram, Twitter and YouTube via Hootsuite. Fostered relationships with media outlets to support public relations (PR) efforts. Wrote donation appeal letters and marketing collateral. Analyzed and reported on marketing activities and results. Oversaw the work of a marketing project manager handling email and print marketing, including newsletters, invitations and a calendar.▪ Managed a branding, social media and Drupal website redesign with Canva and Adobe Creative Cloud▪ Selected as Employee of the Month for excellence and commitment to meeting the ministry’s mission

Chesapeake, Virginia, United States

Managed marketing initiatives and provided sales support for a company providing member directories, data research and fundraising solutions. Built and managed the marketing budget in Excel. Managed social media, including Facebook and Twitter, with Hootsuite and TweetDeck. Wrote email communications, newsletters, marketing documents and proposal templates. Provided sales support using Salesforce CRM and email marketing strategies. Mentored management trainees in the company’s LEAD program.▪ Facilitated the launch and promotion of a fundraising platform and a mobile product line▪ Redesigned and managed the Joomla website; wrote and edited website content

Chesapeake, Virginia, United States

Mentored a client relations and project management team delivering email marketing, social media communications, eCommerce solutions, online directories, website designs and print directories in accordance with clients’ strategic plans. Developed strategic client marketing plans and processes, including a system to measure client promotions, in collaboration with the product development team. Established priorities for application rollouts and updates.

Chesapeake, Virginia, United States

Developed and managed client relationships to ensure client satisfaction and retention. Coordinated the build, launch and post-launch maintenance of web applications. Gathered assets and managed project expectations. Collaborated with clients to build product line distribution marketing plans and measure plan success. Analyzed usage statistics, email marketing efforts, online community presence and social media initiatives to maximize performance and return on investment (ROI). Partnered with sales executives to close client renewal contracts.Promoted from Project Manager and Publicity Coordinator.

Bachelor Of Science - Bs, Mass Communications - Broadcasting

Activities and Societies: Black Awakening Choir and Alpha Kappa Alpha Sorority

Speech Communications

Activities and Societies: Contemporary Gospel Singers

Unconscious Bias, Pr And Law, Embracing Inclusion In Pr And Marketing To Multicultural America

Resilience Training

Servant Leadership

Change Management, Community Engagement, Crisis Communication Planning, International Fundraising