• Building, leading and training a team of 8; comprising of designers, editors, copy & content writers, brand, and media managers, along with cross-functional team collaboration to implement ongoing business and category requirements• Creating and managing the brand architecture and communication strategy• Developing & executing annual brand, product plans and marketing strategy in line with the business strategy• Hiring creative and media agencies, formulating media plans and asset development, leading associations/sponsorships, collaborations, driving innovations and key market interventions, and analyzing campaign performance to plan future course of action• Pushing product content and campaigns for In-market conversions

• Developing a comprehensive media strategy, securing new business, and fostering relationships with clients and the media industry• Direct involvement in planning and purchasing for TV, Print, Digital, Radio, Cinema, and Outdoor Advertising• Generating ideas for media innovations and establishing new partnerships with publishers and broadcasters• Managing corporate communications, public relations, social media, intern mentorship, and awards circuit for dX India• Enhancing employee skills, mentoring interns, and analyzing market competition

• Working with the client to establish their aims and objectives• To ensure Client Satisfaction by delivering error-free quality output and adhering to timelines• Monitoring the campaign as it runs, suggesting solutions and improvements to the creatives (Film and TV) wherever necessary• Travelling to different parts of the country to conduct focus group discussions for various projects• Developing understanding of media content and media business• Handling multiple syndicated products as well as custom projects simultaneously

• Planned a live campaign for a ‘Happy Meal’ property launch on ‘Minions’, integrating the two properties• Working on a forecasting project on ‘Bun Choice Upgrades’ for McDonald’s burgers• Successfully completed a research project on ‘Experiential and Consumer Perception of McDonald’s’