Driving the development and launch of a new biodegradable alternative for fossil-based plastics. Empowering a circular economy by producing PHBV biopolymers with renewable marine biomass.

Led the development and leadership of knowledge transfer, market research, and sales channels for the solids measurement industry worldwide. Directed strategic planning and new product initiatives, resulting in increased market share and revenue growth. Identified key accounts, new opportunities, and partners to expand into new industries, driving business growth both directly and indirectly.Qualifying, identifying and managing key accounts, new opportunities, partners whilst also exploring new industries either directly or indirectly.

Directed marketing initiatives for small and medium-sized businesses (SMBs) to enhance their online presence and increase customer engagement, spanning industries from industrial machinery distribution to start-ups and law offices. Developed strategic plans leading to improved customer reach and increased sales for clients.

Directed company marketing strategy, product specifications, business development, and customer sales and support.

Managing the company marketing, business development and marcom activities, including:• Direct reporting to the company's CEO • Managing the company integration after acquisition from all marketing aspects• Building marketing and branding plan to increase company’s presence in existing territories – West Europe and North America• Responsibility for developing new markets and territories, finding local partners and OEMs – expand and establish company presence to new territories – Asia , East Europe , Central and South America and Australia• Building and Managing Company's Website, on-line advertising, SEO, SMO, PPC campaigns and Social medias appearance• Preparing Company's International Sales Conferences, Trainings and Exhibitions • Creating and publishing all macron toolsAdditional responsibilities as Regional Sales Manager – responsibility for managing sales and distributors of the companyo Finding and Recruiting new distributors o Direct managing of distributors and sales in Israel, South America, France and East Europeo Building yearly sales plan for the distributors – planning and setting sales targets while supervising and controlling performance o Building yearly marketing plan for distributors o Conducting sales training for distributors on a quarterly basis