Hey there! I’m a Social Media and Community Manager and the proud founder of Hapshutot (הפשוטעות), the largest meme community in Israel with over 280,000 members. I blend my analytical skills with a creative mindset to develop standout content. I’m a big fan of memes and pop culture, using my passions to create content that’s not only engaging but also relatable and fun.I’m eager to explore new challenges in digital storytelling and strategy. I’m all about pushing the envelope and leading teams to craft inspiring and impactful social media stories.At Lightricks, I led the social media adventures for Videoleap on platforms like TikTok, Instagram, and YouTube, crafting strategies that resonate well with our audience and align with our brand goals. Here’s a quick look at what I achieved at Lightricks:Revamped our YouTube channel, boosting our subscriber count by 9% with fresh, engaging content and strategic collaborations.Supercharged our TikTok presence, seeing a 50% rise in engagement and a staggering 180% increase in video views.Over at Hapshutot, I’ve nurtured a thriving community from the ground up, focusing on fostering engagement and a vibrant exchange of humor that connects and entertains hundreds of thousands of meme enthusiasts.