Head of Product Development for Core US Prime

Lead promotion strategy and execution, product management, and promotion merchandising.

• Established the first online and in-store merchandising department for Amazon Fresh Grocery Stores and developed the comprehensive omni-channel merchandising playbook, operating plan, and 3yr vision to launch and expand the Amazon Fresh Grocery Stores network. Department has thus far delivered 18 grocery store launches across 5 geographies in USA. • Led the launch strategy and merchandising integration for the first-of-its-kind cashier-less full scale grocery store (an Amazon c-level launch goal). Partnered with 20+ cross-functional teams across operations, category and technology to define each workstreams’ roadmap, interdependencies and robust testing and risk mitigation mechanisms. Flagship store was launched successfully and on time in Seattle, WA in July 2021• Currently lead seven product and program manager direct-reports to define the roadmap to scale Merchandising for Amazon Fresh Stores, including tech and resource requirements. Secured incremental full-time employees for the department in 2021, fast-tracking the automation roadmap and accelerating launch schedules by 34%. • Defined the online merchandising strategy for Amazon Fresh Grocery Stores and streamlined it with Amazon Fresh online. Delivered high growth in annual revenue YoY while reducing the resource requirements by 70% over 2 years• Defined in-store promotions strategy attaining 322% YoY lift in unit sales YTD and securing 250% YoY in additional funding for 2022.

• Secured funding for and led creative development and launch of Amazon Home’s first mass media campaign across TV, radio, outdoor and online. • Developed marketing roadmap for Amazon Home’s technology products, including its first machine learning powered product. Launched winning creative campaign across earned, paid and owned media and launch was on track to deliver to goal within first year of launch. Roadmap has since been adapted by EU and India teams for future launches.• Built the go-to-market playbook and led Amazon Home’s first designer collection launch with Jonathan Adler, delivering 450M+ media impressions and 1.5M store visits in 3 months. Playbook adopted by other Amazon businesses including Amazon Fashion.

• Developed 2017-18 business plan for Old El Paso (US$500M brand with 8- products across 11 segments) by identifying key growth opportunities and drivers across channels; Brand outpaced category growth by increasing penetration by 0.4% and buy rate by 2%• Led a team of 10 across 6 functions to build business forecast model; Reduced annual waste by 11% by correcting production schedule of two subcategories to match product and segment trends.• Secured 3,000+ incremental display units in-store across top 8 retailers during key aperture by executing partnership with Avocados from Mexico & Kraft; Achieved 23% sales lift during aperture window vs last year.

• Executed 13 cost-saving projects across 70 Pillsbury products for 2016-17; Over-delivered US$33M target by US$1.5M.• Built 2017-18 cost saving project pipeline for the brand by organizing and leading 5 ideations which generated ideas worth US$20M; Brand was on track to exceed US$42M target by US$3M.• Led US$2.3M cost saving project to internalize core ingredients for one of Pillsbury’s largest product lines.

• Recommended brand to invest in packaging innovation and launch out-of-can dough products to target Millennial consumers• Launched seasonal cookie for brand in spring 2016; Leveraged consumer insights to recommend target audience, flavor profile and packaging and managed R&D team through product development

• Conceptualized and developed in-depth training videos and a display unit for 15 products to standardize brand communication and enhance consumer retail experience across 100+ outlets in 12 countries in Asia-Pacific region• Crafted strategy for and co-executed India launch of hand blender alongside Michelin starred chef Vikas Khanna

• Generated $375K in revenue by establishing 2 retail stores in Delhi within the first year of operation; Recruited and trained sales and operations team that grew from 3 to 16 within a year, growing annual revenue by 40%• Undertook segmentation and need analysis study to define target consumer and revenue drivers; Designed a go-to- market strategy focused on public relations that led to business being featured in 26 leading dailies and magazines; Strategy increased store footfall by 250% and business achieved profitability in month six• Added $30K in new revenue by launching event management services; Organized 100+ events with an average gathering of 300 people over the course of 2 yearsToday the business operates under a new name (Partylicious) with 3 retail locations in Delhi, India

• Added 30+ multinational brands to company portfolio, generating $1.3M in new business revenue.• Persuaded companies such as Standard Chartered to use social media marketing; Increased revenue by $150k• Established and trained 12-member social media marketing team

• Led 7-member merchandising team of a retail client to improve profitability by launching private label of ready-to-eat food; Launch increased revenue by 15% and profit by 27% in 4 months, making the flagship store profitable• Devised Samsung Mobile’s communication strategy; Brand become market leader in 2013 with 35% market share• Executed qualitative research for brand repositioning of established cigarette brand; increased market share by 2%