Clients / Projects / Roles:- International Organisation for Migration – developed qualitative and quantitative research into the UK Pakistani diaspora and response to humanitarian emergencies.- UNHCR MENA – the lead agency to develop Ramadan campaign 2023 and 2024.- UNHCR Indonesia – organised and executed a report launch.- UNRWA – Developed a digital marketing strategy and Ramadan campaign.- UNRWA – insight and research into the Canadian and UAE markets for Muslim charitable giving- Rotary International GB&I – Qualitative research report to diversify membership.- UNICEF Australia – Mapping of Australian Muslims and charitable giving.- London Air Ambulance – Qualitative research amongst diverse communities in London- Save the Children UK, USA and UAE – led qualitative research and insight into the Muslim market for charitable giving.- International Rescue Committee – Lead agency for the Ramadan campaign - International Rescue Committee – Developed Zakat policy and framework.- UK for UNHCR - Muslim Philanthropy consultant / Ramadan Creative- UNICEF PFP - consultant advisor for the Global Ramadan campaign 2021 - creative and marketing - United World Schools - Marketing and fundraising consultant for UK Aid Match Campaign- Interim Director of Communications / Project managed Marketing campaigns - Muslim Aid- Consultant communications and fundraising advisor - CMC- Consultant advisor on Muslim philanthropy giving – Save the Children UK and Save the Children USA.- Event partner - Delivered an international conference in Istanbul with 184 organisations attending from 65 countries around the world, including The Humanitarian Forum and Turkish Red Crescent.

Under Friday Promotions:Understanding the faith motivators of the audience and generating audience insight that can be pivoted creativelyEvaluating the creative materials and ensure they resonate with the global Muslim audience.Providing recommendations to markets on how to amplify the digital campaign through different channels and partnerships

Established and managed the marketing plan for an international conference in Istanbul with over 600 delegated from 64 countries worldwide.• Collaborated with all suppliers to brief, direct, and develop all marketing and brand assets - The Humanitarian Forum and Turkish Red Crescent.

Developed Zakat policy framework and advised on Muslim philanthropy giving as part of Friday Promotions

Spearheaded seven marketing appeals, raising in excess of £320m. Developed a three-year strategy as a part of the leadership team. Oversaw a three-year project on new brand positioning (2018), with thorough audience research. Designed content strategies and planned marketing campaigns in content design, production and development. Utilised donor segmentation in direct marketing and obtained high net worth donors.Selected Contributions:• Increased business revenue and reputation by maintaining excellent working relationships with 13 directors of marketing.• Reviewed and developed new supporter segments and created pen profiles for more strategic targeting. • Expanded the department while leading and responding to emergency appeals.• Enhanced operational efficiencies by creating work plans, setting objectives and KPI’s in line with the organisation’s strategy.• Reduced operational costs and carried out best possible benefits by strengthening relationships with key partners and suppliers including, BBC, Ogilvy, BT, PayPal, British Airways, and Royal Mail• Achieved 13% growth in two years by managing and implementing the growth of online marketing and brand.• Won Just Giving Fundraising team of the year (2015) and shortlisted for 2016 charity times fundraising team.• Delivered innovative ideas and information about various topics in the sector on multiple public platforms.