• To ensure the profitability of Business Partner by helping in achieving business KPI (Recharge, Channel Expansion, Gross Adds, Quality of Sales)• Keep management upto date with through dynamic, in-depth visibility of strategic areas, performance• Design, evaluate channel campaigns and suggests area of improvement based on data• Provide in-depth analysis, insights on key areas to help North management in strategic decision making• Build and manage data bank of North for all KPIs at all layers• Build database structure which helps to automate end to end for key KPIs, analysis or tracking of new products launch

 Leading the “Project Management” for complete department and working as bridgebetween commercial and IT for implementation of technical solutions Implementation of “Data Visualization” tools automated reporting and dashboards Developed and optimize apps & processes to accelerate digital distribution. Appsinclude Zong Dost(Retailers SMS commission slip) among others

 Head the BI team that provides all management reports of the departments,performance evaluation of commercial team, develops key insights and helps setstrategic direction for the department Overhauled the BI team from grounds-up to make it more efficient and versatile,enabling advanced analytics and improving responsiveness to pressing business issues Launch of Grid Business Model(GBM) – a collaborative cluster based model ensuringtechnical & commercial KPI sharing in aligned geographic boundaries Revamp of Channel Management System and Commission platform to calculate anddisbursement of commission to channelEnsure delivery of report to management of all business KPIs, evaluating performanceof commercial team Automating the reports, dashboard and remodeling of data access managementprocess for business users Building up Dashboards for senior management and sales team for deep dive of area Ensure disbursement of commission upon evaluation of commercial team/ChannelCampaign promotion evaluation

Lead BI team under wing of “Commercial Planning & Business Support” for Centralregion to ensure visibility to Regional management for daily Sales & Marketing KPIs,evaluation of Sales team & Business Partners (Franchisees) according to commissionmatrix Designed and developed local BI system for end to end automation of reports anddashboards Launch of Sales performance mobile application Liaison with IT & DWH to implement best solutions to fulfill business requirements

Provide Business KPI performance evaluation reports to Regional management Assigning targets to Regional Sales/Franchisees and tracking of performance Built up local DB structure to bring efficiency for handling of large reports Member of launch team of Bio-metric solutions to be deployed upon the directives ofPTA so that all new sales can be recorded through digitized thump impressions Managing daily affairs related to stock Issuance, Number Management and financialreconciliations of Franchisees/Regions

Provide reports to Regional management for all Sales KPIs, performance evaluationof Sales & Franchise Staff Designing Regional Sales campaigns for Franchise/Retailer Handling daily Operational tasks of Regions/Franchisees such as Issuance, NumberManagement Introduced personalized emails of distribution 26 KPIs for Daily & MTD performancefor each Franchise at DO level for daily insights which helps Sales team to fill the gapand Franchisee staff to take corrective measures timely

Ensure profitability of Franchisees by achieving assigned targets by companyauthorities Managing team of Franchisees CSR/Distribution Sales officer and ensure smoothexecution of routine business affairs, hiring and training of staff Plan BTL activities to get the desired outcome from the retail channel Developed the network among the terminals at franchise for smooth execution ofdaily processes