Adil Ahmad Langoo Email & Phone Number

Dubai, Ae

Hyderabad, Telangana, India

Plan, conduct, and lead marketing campaigns for customers acquisition/retention across the web and app in MENA region.Dealt with new initiatives, such as executing Facebook conversion API and Google's enhanced conversions. Provide strategicoversight to teams in India and the Middle East, while controlling external agencies. Managed the diversification of adplatforms to explore new media and Platforms. Ensured cross-department collaborations and introduced practice of A/Btesting… Show more Plan, conduct, and lead marketing campaigns for customers acquisition/retention across the web and app in MENA region.Dealt with new initiatives, such as executing Facebook conversion API and Google's enhanced conversions. Provide strategicoversight to teams in India and the Middle East, while controlling external agencies. Managed the diversification of adplatforms to explore new media and Platforms. Ensured cross-department collaborations and introduced practice of A/Btesting at product level.Key Contributions:• Optimised CVR by 75% by conducting and supervising A/B & multivariate testing at product level.• Slashed cost per acquisition by 50% and grew CAC/LTV by 20% by securing new and managing existing channels.• Increased app activation by 300% by automating the email and push campaigns with deals & offers. Show less

Remote

Supervised strategy development and implemented performance marketing campaigns across Google, Bing, Facebook, Criteo,and Apple search ads. Controlled operational activities of email marketing campaigns throughout the life cycle of the customer.Leveraged SQL and Google Data Studio for producing robust automated reporting dashboards. Championed the monitoringcontent, SEO, and social media efforts in the APAC region.Key Contributions:…continued…● Decreased CAC by 50% by… Show more Supervised strategy development and implemented performance marketing campaigns across Google, Bing, Facebook, Criteo,and Apple search ads. Controlled operational activities of email marketing campaigns throughout the life cycle of the customer.Leveraged SQL and Google Data Studio for producing robust automated reporting dashboards. Championed the monitoringcontent, SEO, and social media efforts in the APAC region.Key Contributions:…continued…● Decreased CAC by 50% by employing advanced layering techniques in Google and Bing ads.● Played a leading role in developing online reputation management playbook for high-performing growth and salesteams. Show less

New Delhi

Drove significant challenges associated with actualising all digital assets for the organisation, such as content, social media,SEO, marketing databases, and PPC campaigns. Delivered strategic leadership and oversight to cross- functional team ofdesigners, developers, and business development executives.Key Contributions:● Attained high revenue growth with ROI of 250%+ by utilising strategic campaign management techniques.● Contributed to the success of company progression… Show more Drove significant challenges associated with actualising all digital assets for the organisation, such as content, social media,SEO, marketing databases, and PPC campaigns. Delivered strategic leadership and oversight to cross- functional team ofdesigners, developers, and business development executives.Key Contributions:● Attained high revenue growth with ROI of 250%+ by utilising strategic campaign management techniques.● Contributed to the success of company progression by acquiring major customers in the first six months after launch.● Created a user-friendly blog and applied SEO practice to improve organic traffic by 50K users monthly in first six months.● Spearheaded project functions from start to finish within the constraints.● Pivotal in producing the first e-commerce platform from inception to completion for events and conferences. Show less

Kuala Lumpur, Malaysia

Managed work on client side and administered paid marketing campaigns, while generating regular advertising effectivenessreports for clients. Devised and conducted performance campaigns on both web and App across the multiple platforms.Oversaw multiple clients in B2B SAAS, E-Commerce, and Fintech Industries, while crafting detailed reports and presentationsfor them. Implemented the tracking and conversion codes for clients by leveraging google tag manager.Key Contributions:●… Show more Managed work on client side and administered paid marketing campaigns, while generating regular advertising effectivenessreports for clients. Devised and conducted performance campaigns on both web and App across the multiple platforms.Oversaw multiple clients in B2B SAAS, E-Commerce, and Fintech Industries, while crafting detailed reports and presentationsfor them. Implemented the tracking and conversion codes for clients by leveraging google tag manager.Key Contributions:● Improved conversion to 5% through A/B testing landing pages, ad copies, and camping structures with key clients.● Surpassed higher revenue targets by securing a robust remarketing audience via Google Analytics. Show less

Srinagar Area, India

Held responsibility for enforcing search engine optimisation best practices and minimising existing marketing costs. Oversawall endeavours regarding setting-up demand generation by utilising social media channels, Google ads, and email marketing.Key Contributions:● Expanded customer acquisition in B2B segment by 125% by applying SEM, SEO, and mobile first digital strategies.● Reduced overall cost by 35% by devising specific online advertising campaigns for individual stages of… Show more Held responsibility for enforcing search engine optimisation best practices and minimising existing marketing costs. Oversawall endeavours regarding setting-up demand generation by utilising social media channels, Google ads, and email marketing.Key Contributions:● Expanded customer acquisition in B2B segment by 125% by applying SEM, SEO, and mobile first digital strategies.● Reduced overall cost by 35% by devising specific online advertising campaigns for individual stages of funnel. Show less

M.Sc Management, Business Administration And Management, General

B.Sc, Life Science

Associate'S Degree, Science

Elemntary, General Studies