Adil Fareed Khan Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

*Lead all digital marketing initiatives including Social Media Marketing, SEM, Retargeting & Marketing Automation achieving a 30% increase in active user base.*Data Analytics (Time series, Geo-location, Cohort Analysis, Customer Behavior Analysis, Churn Analysis & Prediction).*Managing growth, performance, and analytics initiatives for Bykea ride-hailing and other verticals in the market.*Responsible for go-to-market and growth (acquisition, engagement, and retention strategies, primarily) of ride-hailing and food verticals via digital platforms and channels.Generate triage Ad-Hoc reporting and customize dashboards for Heads & Management*Data analysis: data extraction, exploration, and decisioning to design targetable audience segments, personalized product offerings, and automated customer journeys to better our digital distribution capabilities.*End-to-end management of FIrebase and AppsFlyer to do funnel, retention, and attribution analysis.Budget allocation to go profitable in each vertical against a certain objective across different channels.

Karāchi, Sindh, Pakistan

*Designed data-driven onboarding, engagement and churn management campaigns for new & existing Bykea users to increase their reactivation on the app.*Successfully launched grocery, payment and food verticals for bykea with 20% increase in monthly users *Executing digital performance campaigns for installs and conversions through Google Ads & Facebook. Brought CPA down by 30%.*Reporting dashboard creation and management for online campaigns via Firebase, AppsFlyer and Facebook Pixel.*Executing and managing performance of all CRM campaigns to drive retention and cross-selling.Maximize customer retention and increase repeat purchases by customer cohort analysis & NPS analysis.*Managing churn rate for all Bykea verticals, bringing down the overall churn by 10%.*Built successful SMS and in-app campaigns to accelerate trips for Bykea customers by 20% MoM.*Strategise and execute customer retention and engagement campaigns for all Bykea verticals increasing TPU by 30%.*Execute and manage regular reporting and post-campaign analysis for all our campaigns, and deliver actionable insights and recommendations.*Managing consumer research & surveys for better marketing communication and targeting the right audience with right communication.

Karachi Pakistan

*Branding, planning & execution for "Aapka Bhai Layega" campaign on social media & PR. media partnerships, influencer management, Insta-takeover. We were able to increase transactions by 2X.*Created content for all brand assets (SoMe Statics, Videos, GIFs, LinkedIn Ads, Gdns, Branch Branding Material, Flyers, PRs, etc.).*Collaborating with design team to ensure performance of the campaigns by checking efficacy of assets (CPA). *Executed all CRM content through push notifications, sms, robocalls etc.*Handled the design team and managed creative content for all online and offline channels.*Successfully scripted the story boarding of "iftar box" ad campaign. We were able to sustain numbers in the dud period of Ramadan. *Wrote the jingle for the Anthem ‘Bykea Biker Zindabad’ for Bykea driver partners. Decreased churn rate by 20% by increasing loyalty in partners.

Karachi Pakistan

-Managing all social accounts of the brands including Facebook, Twitter and Instagram. -Developing content strategy and calendars for the brand. -Advertising on several platforms including Google Display Network and Facebook. -Planning digital media spend.-Reporting and analysis. -Analysis of e-commerce sales and impact of Facebook and GDN spend on the monthly sales.

Karachi

• Ensuring client satisfaction in terms of meeting deadline and maintaining quality of work.• Getting new business from current clients.• Creating and proposing ideas/ plans for client’s business.• Creating Social media and Digital marketing strategies for the client.• Managing brands and marketing strategies.• Managing advertising of multiple social media platforms.• Written numerous Ads for Facebook for a wide variety of programs in English and Urdu.• Monthly Content Planning for clients.

Pakistan

Karachi

internship at pakistan civil aviation in IT department and electronic department

Diploma, Brand Management, A

Master'S Degree, Computer Science, A

Bachelor Of Engineering (Be), Electronics, A

Intermediate, Pre-Engineering, A

Marticulation, A+