Researched, conceptualized and designed the audio-visual content on LED Screens, Cinema and Smart Touch Screen, of Warner Bros - Discovery Space Mission at Riyadh Season 2022 - 2023.

A Platform where the young and profound combine to deliver all encompassing advertising, films, content and strategic planning services to clients with the sole aim of putting their money in its profitable most place.

Advertising, Films, Events, Exhibitions, Environment and Experience!

Strategic PlanningCreative DirectionCommunication DesignFilmsContent

Sectors:Social Development and Behavior Change (Johns Hopkins Global)GovernmentCooking Oil and GheeMicro-Finance Banks

Honours: Pitched for and won the advertising account of Shezan International (juices, jams, jellies, pickles and energy drink) worth an annual budget of Rs. 200 millionRunner-up in the PAS Awards 2013 cullinary category with the Kashmir 50 years of friendship trust and love campaign against a national leader while being a regional brandKey areas of responsibilities included: Developing 360 degree strategies and advertising campaigns; pitching for new clients and packaging designExecuting and supervising all brand & creative strategies and aligning the entire creative, design and account management team together as one unit to develop advertising and communicationsDeveloping a potent unit of experienced and fresh-raw talent of research and strategic planning managers and executives, graphic designers, visualizers, bi-lingual copy/concept writers, creative managers and associate creative directors to revive the Lahore/Punjab region operations towards prosperityBrands-Clients’ portfolio:Kashmir Banaspati & Cooking Oils, Shezan All Pure, Twist, Ketchups & Sauces, Samarqand, Preserves, Ittehad Textiles and House of Ittehad - The Educators & Concordia Colleges (Beaconhouse Group) - Al-Razi Healthcare - Bank of Punjab - Eden Housing - Fortress Square - Mitchell’s - Shaukat Khanum Memorial Cancer Hospital - Pakistan Cricket Board - Panther Tyres & Tubes - PEPCO – NTDC - Bata Pakistan - Guard Rice - Guard Oils & Filters - Urban Sole - KSB (Agriculture Irrigation and Domestic Water Transportation Pumps) - Punjab Education and World Bank Punjab Education Upliftment Project - Fauji Fertilizer Company (FFC) - Fauji Fertilizer Bin Qasim Limited (FFBL) - Government of Punjab - Tetrapak Pakistan

AWARDS:Pakistan Advertisers Society Award-Best Public Service Campaign 2012Honours: Pitched for and won the advertising account of Pakistan Electric Power Company worth Rs. 240 million in the first 2 weeks of commencing duties - Kashmir Banaspati and Cooking Oils (United Industries Limited) worth an annual budget of Rs. 250 millionKey areas of responsibilities included: Developing 360 degree strategies and advertising campaigns; pitching for new clients and packaging designExecuting and supervising all brand & creative strategies and aligning the entire creative, design and account management team together as one unit to develop advertising and communicationsDeveloping a potent unit of experienced and fresh-raw talent of research and strategic planning managers and executives, graphic designers, visualizers, bi-lingual copy/concept writers, creative managers and associate creative directors to revive the Lahore/Punjab region operations towards prosperityBrands-Clients’ portfolio:Kashmir Banaspati & Cooking Oils, Shezan All Pure, Twist, Ketchups & Sauces, Samarqand, Preserves, Ittehad Textiles and House of Ittehad - The Educators & Concordia Colleges (Beaconhouse Group) - Al-Razi Healthcare - Bank of Punjab - Eden Housing - Fortress Square - Mitchell’s - Shaukat Khanum Memorial Cancer Hospital - Pakistan Cricket Board - Panther Tyres & Tubes - PEPCO – NTDC - Bata Pakistan - Guard Rice - Guard Oils & Filters - Urban Sole - KSB (Agriculture Irrigation and Domestic Water Transportation Pumps) - Punjab Education and World Bank Punjab Education Upliftment Project - Fauji Fertilizer Company (FFC) - Fauji Fertilizer Bin Qasim Limited (FFBL) - Government of Punjab - Tetrapak Pakistan

Honours:Pitched for and won the accounts of Haier Pakistan and Bata Pakistan in Lahore and Pakistan Accumulators in Islamabad Key areas of responsibilities included:Developing campaigns and pitching for new clientsExecuting and supervising all brand & creative strategies and aligning the entire creative, design and account management team together as one unit to develop advertising and communications based on the resources available.Grooming and managing a team of experienced as well as fresh talent up to 20 individuals to deliver prime solutions for clientsClients served:Haier Pakistan - Sony Pakistan - Mitchell’s Fruit Farms - Alokozay Tea - Samsol Cosmetics - Super Asia Home Appliances - NCBA&E - Virtual University - Bata Pakistan - Al Khair Mattresses – Chenone - G Right Mobile Phones - Guard Rice & Agriculture Products - New Lahore City (Rafi Group) – KBA - Pakistan Accumulators (Volta Batteries & Volta Energy – Orient Islamabad)

Honours:Pitched for and won the accounts of Pakistan Accumulators (Volta-Osaka Batteries)Key areas of responsibilities included:Developing campaigns and pitching for new clientsExecuting and supervising all brand & creative strategies and aligning the entire creative, design and account management team together as one unit to develop advertising and communications based on the resources available.Grooming and managing a team of experienced as well as fresh talent up to 20 individuals to deliver prime solutions for clientsClients served:Pakistan Accumulators (Volta-Osaka Batteries & Volta Energy)

Honours:Pitched for and won the advertising accounts of Haier Pakistan and Canon PakistanDeveloped a credible working relationship with my clients resulting in their belief in my services based on the results that they achievedKey areas of responsibilities include:Developing campaigns and pitching for new clientsExecuting and supervising all creative strategy and campaigns in coordination with the entire strategy, creative and account teamClients served:Haier Pakistan, Canon Pakistan, O General

(Consultancy on Creatives & Design)Key areas of responsibilities include:Channelizing the Copy and AV department to deliver in a focused manner on deadlines, executing and supervising execution on electronic media, brainstorming, formulating and executing effective communication message on ad campaignsClients worked with: Telenor Pakistan

Special Assignments (Consultancy)Key areas of responsibilities include:Developing Strategies and Campaigns for clientsExecuting and supervising execution on all mediaBrainstorming, formulating and executing effective market research principles to facilitate business evolutionEducating and training sub ordinates in the psychology of advertising and communication design and productionSetting up a parallel second stream creative agency to cater to an integrated marketFormulating and pitching for new clientsClients worked with: Forhan’s Pakistan, Sunsip Limopani and Thanda Orange

Special Assignments (Consultancy)Key areas of responsibilities include:Developing Strategies and Campaigns for clientsExecuting and supervising execution on all mediaLeading and managing three departments of a total of 18 subordinatesEducating and training sub ordinates in the psychology of advertising and communication design and productionClients worked with:CNBC Pakistan - EFU Life Insurance - Pakistan State Oil - Orix Leasing - PARCO

Key areas of responsibilities include:Developing Srategies and Campaigns for clients.Executing all campaigns for all media.Leading & Managing a team of design and creative professionals.Clients worked with:Stillman’s Cosmetics - Lakson Tobacco Company Brands: Red & White Regular & Special, Premier Classic.Metro International Brands: Coil Dish, Mosquito Repellant, Coils etc. - Power Plus Pesticides - Hilton Pharmaceuticals - Pak-Kuwait - Walton Tobacco Company Brands: Marshal, Gold Cup etc.

I was In charge of all concepts, strategies, designs and productions of Advertising Campaigns of Hilal and Sun Sip brands like:Sunsip Limopani, Thanda Orange, Body Charger and Ding Dong Bubble.My work areas included:Conceiving the Central Ideas, writing concepts of commercials, making designs for out door media, providing the Creative and Art Direction for all Electronic Media Productions and leading a team of creative individuals towards the effective achievement of all projects.

Formed, set up and maintained a creative audio/visual design, animation and film production facility that provided solutions to a client list that included:Media Max, Millac Foods, Shahi Supari, Picasso Pens, Gerry’s Softlogic, Evian Fats and Oils, Admediacs.

Formed a platform to educate and nurture fresh talent from art schools while executing projects for clients like: Indus TV Network, Shaheen Air International, Dadabhoy University, Media Max, Optimum Technologies and Eveready Productions.

Responsible for a staff of 18 and three departments, I along with the team designed and produced Channel IDs, program and composite promotions of dramas and music programs for the channels Indus Vision and Indus Music. Along with this, I was responsible for designing and formulating the first regular 4 hour transmission of Indus Music.

I was responsible for the engineering/production of sound scores for commercials and branded radio shows, along with serving as an Audio/Video Producer for commercials and corporate documentaries. I also wrote concepts and produced branded TV and radio shows. My work portfolio included productions for clients like:Pepsi - Uni Levers - U Fone GSM - Gillette Pakistan - Best Foods – Nestle – PTC - P&G.

Designed, wrote, engineered and produced branded radio shows for Pepsi titled Pepsi Generationext Choice and Pepsi Ask For More Show.

Wrote individual columns on the country’s entertainment and music industry happenings along with editing the magazine and designing its layouts.