United Airlines aimed to develop and enhance new automation systems for Group bookings, Revenue management services, Customer care and Emergency response systems. These applications are used worldwide by end users, crew members, and agencies.Drove requirements and built business case studies to persuade decision-makers by constructing arguments for functional, technical, and project plans for large, complex features.Delivered Groups Dashboard automation system BRD, FRD, process flows, wireframes, mockups, and functional prototypes using Miro for business users and the development team.Analyzed As-Is requirements for functionalities such as agency claims, other airline carriers, pricing, contracts, group booking, and management. Delivered detailed user stories and acceptance criteria using Jira and Lucidchart, resulting in an 18% improvement by automating new systems.Assisted the testing team by providing an additional level of quality assurance, actively engaging within the system to ensure desired functionality was met.Led regular stand-ups, sprint planning, and review meetings with cross-functional teams to prioritize work, clarify requirements, and address potential obstacles early in the development cycle, using Agile and Scrum methodologies.

At McDonald's, I played a pivotal role in enhancing the mobile app's user experience, ensuring seamless meal ordering and pick-up based on geo-location data sources and location-based algorithms. Key contributions as a Business Analyst include:Coordinated UI/UX design and app workflows for a cross-functional team of 40 in 3 locations, including developers, technical leads, Product Owners, and cross-functional team members. Also prioritized work requests and provided estimates based on discussions with subject matter experts and stakeholders.Implemented 'Ready On Arrival' business requirements for mobile ordering functionality by understanding the pain points of end users and process flows, resulting in a 13% improvement in app performance in 2022.Translated user paths for region-specific ordering, leading to a 22% increase in mobile orders in 2022 through detailed use cases and user journey mapping.Analyzed data points through JAD sessions and performed geospatial analysis to tailor promotions and services based on the customer's location, ensuring personalized and relevant recommendations.Refined design requirements gathering, reducing design iteration time by 20% and boosting the accuracy of deliverables. Established user acceptance testing criteria and collaborated with developers for defect resolution before global launches.Transformed mobile ordering feature business requirements into functional specifications for up to 20 resources every sprint by creating user stories and acceptance criteria using an iterative/incremental approach.Remotely debugged 200+ defects with the development team across three time zones using collaboration tools such as JIRA, reducing the average resolution time by 20% and improving the final rollout quality by 30%.

At TreasuryCube, a Treasury solution provider, I was the primary business analyst for their D365 (Dynamics 365) CRM implementation. Main achievements include:Drove product roadmap for the CRM, including the business functions it would take over from other front-office systems used for customer management and underwriting. Architected business functionality by understanding end-to-end processes on how the business interacts with its customers.Helped manage vendor selection, onboarding, kick-off, and project execution for implementing D365, including creating vendor business requirements after extensive discussions with stakeholders. Laid out change management plans, including training plans. Phase 1 went live in December 2021.Collaborating with solution architects and vendors was crucial to integrating the AI systems with existing front and back-office systems based on business requirements and data needs.Produced high-level process workflows to provide visual depictions of the As-Is and To-Be processes to the business, highlighting existing pain points and underlining needed improvements using machine learning algorithms.Authored workflows, wireframes, mockups, and data mapping for master data MVP. Also, collaborated with teams prioritizing product backlog by creating epics and user stories with clear acceptance criteria for new features.Worked frequently in D365 Finance and implementation projects for the finance, account receivable, products information management, human resources management, and credit and collections core functional gap fit analysis business needs requirements.Integrated D365 Finance and CRM through CDS (Common Data Services) and dual write for integrations for customer accounts.Compiled key pieces of information related to performance against sales objectives being reviewed by management and reported approved plans to Finance for processing.

Project: Courier Service Company at L.A.- GoZiplyGoZiply was an on-demand shipping service with a revenue of approx. $6.8 million. Our team created a custom app and web portal for the company to manage delivery services customer service. Delivered wallet mockups for drivers; as a result, drivers' earnings were visible, and businesses increased deliveries by 11 %. Created a product backlog in collaboration with the core project team, including the internal and client project sponsors.Facilitated business process and workflow mapping and requirements gathering sessions in 1:1 and large group settings.Analyzed business, user, and technical requirements to upgrade to a web-based CRM solution.

Gigalabs is a Tier 1 software development boutique specializing in business process automation. During my time here, I delivered five clients building web based and mobile applications. Noteworthy projects during my time here were:Project: Social App - IOS & Web Criss Cross Refined product backlog explained user stories to development teams during sprint planning and created detailed acceptance criteria while managing project sprint sessions.Collaborate with the UI/UX team to define user flows and enhance user experience design.Product owner and B.A for an app, I successfully delivered the second phase of a social app from design initiation to UAT testing, including creating wireframes and app prototyping. Successfully worked in tandem with the Engineering & Development team and outside vendors to identify application development needs – epics, features, user stories, and user acceptance criteria.Project: Courier Service Company at L.A.-Delivered wallet mockups for drivers; as a result, drivers' earnings were visible, and businesses increased deliveries by 11 %. Facilitated business process and workflow mapping and requirements gathering sessions in 1:1 and large group settings.Analyzed business, user, and technical requirements to upgrade to a web-based CRM solution and collaborating with cross functional dept reducing defects for drivers app. As a result, achieved 13% more accuracy if order is cancelled by driver or end customer.Project: Sales Pro Service App for Merchants-ShopifyAccomplished project deployment SDLC with user stories, formalized acceptance criteria for the entire project, and spearheaded weekly status meetings with business stakeholders.Identified existing client legacy system limitations and escalating project roadblocks to the executive project sponsors.Served as a liaison between the business and scrum team to assist or gather business requirements needed for system modifications, enhancement, and implementations

Sibme is a customized customer relationship management application for PK-12, higher education, teacher preparation programs, and professionals to develop their skills. Earned around $10 million in revenue.Doubled the productivity of team members by introducing a hybrid agile methodology from the waterfall methodology. Created an effective team by coaching and mentoring the development team within the first 10 sprintsPartnered with the design team to implement User-Centric Design to create an intuitive user experience fulfilling customer needs.Clarified the writing of two concurrent business requirements by understanding pain points, end-users, process flows for 'EdTPA-Teacher Performance Assessment' and 'HMH Coaching Studio' with minimal guidance.Groomed developers and testers for the UAT test plan, articulated detailed acceptance criteria, and flagged roadblocks.Project: Healthcare Management System based in Houston Maintain patient records, display bed availability, manage patient billing, schedule doctor appoints and collaborate with other departments.Documented BRD, ERD diagrams of payment integration with user stories, and acceptance criteria from the project's inception through to UAT testing.Produced workflows, wireframes, and mockups of health management of 'walk-in patient facility' and 'customer satisfaction.'

Concept Beans is a service-oriented software boutique. I was responsible for understanding client pain points related to services such as branding, design, development, SEO, and e-commerce. My responsibilities included reducing the gap in requirement elicitation and documentation to increase development agility while managing small teams using an agile methodology. Accomplishments included:Project: Servis Group-Rebranding of Tire & Tube for B2B & B2B Customer Segments based in PakistanAccomplished the rebranding of a tire business’s website, including artwork, product catalog, product photography, SEO, TVC campaigns, social media campaigns, and content strategy to generate export inquiries using different platforms. As a result, the business volume from B2B customers increased by 1.2 billion within six months. Project: Mala Tours- Promote B2B and B2C Avenues for Tourism Industry based in DubaiI have implemented digital campaigns and effective landing pages for the tourism industry, which increased 30% in revenue for B2B & 40% for B2C.Improved the process to resolve customer complaints and handle refund requests, resulting in improved customer satisfaction ratings by 12.5%.

Accomplishments included:Developed HRIS systems for including recruitment and selection, performance appraisal, and performance metrics. Also, created flows of the entire division by understanding as is and to be state.Created and executed a performance appraisal system and completed three annual assessment cycles for over 1,000 employees.

Abacus Consulting is one of the largest Professional Services firms in the region with over 2000 employees.Supervised development of corporate website and conducted quality assurance tests on it.Carried research and cost-benefit analysis on HR recruitment expenses. Completed a personality assessment tests on employees and corporate clients.