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- Maintaining consistent growth of subscribers on Kaspi.kz social networks- Developing a content plan for Kaspi.kz social networks based on a Data Driven approach, including analysis of previous publication efficiency, customer inquiries analytics, and user behavior research within the app- Creating a content strategy and plan for the new Kaspi Pay Telegram channel, targeting entrepreneurs, and establishing communication and approval processes with responsible Product Managers- Achieving a twofold increase in the number of subscribers for the Kaspi Pay Telegram channel (from 14k to 30k) within one month by launching in-app newsletters for partners- Boosting the subscriber growth rate on YouTube by five times through regular release of educational videos- Optimizing the structure of analytical reports on publication efficiency, contributing to more accurate identification of content strategy strengths and weaknesses, and enabling targeted adjustments

Responsibilities:- Developed and executed digital campaigns to promote projects, resulting in increased brand recognition by 9 percentage points as reported by a reputational audit.- Managed influencer relationships and collaborated with bloggers and major Telegram channels to develop new communication channels.- Curated the work of subordinate departments in terms of new media and provided consultations to organization employees on new media topics.- Created compelling content for official social media channels, including Telegram, Facebook (until March 2022), and VK.- Developed digital strategies to engage with a new target audience (teenagers and young people up to 25 years old) on the TikTok platform.- Conducted training sessions to develop the skills of department employees.Achievements:- Successfully launched a TikTok account with over 1 million subscribers, establishing an effective communication channel with the target audience.- Secured news stories published in the official Telegram channel that were picked up by federal media outlets, increasing brand visibility.- Developed and executed an award-winning influencer communication project that won the "Content Marketing" category of the Digital Communications Awards - 2022.

Key Achievements:- Successfully relaunched social media channels, resulting in an organic growth of Facebook subscribers from 300,000 to 700,000 within six months of implementing a new content planning approach.- Implemented a content strategy resulting in individual videos receiving over 1 million organic views on social media.- Developed and launched cross-media campaigns that effectively promoted on-air and off-air projects.- Led a team of 8+ employees and oversaw the creation of 5,000+ units of user-generated content within the framework of a successful UGC project.Responsibilities:- Spearheaded the relaunch of the TV channel's social networks and implemented a content strategy that aligned with the channel's branding.- Recruited and managed a team of 8+ employees, fostering a collaborative and productive work environment.- Promoted the TV channel's broadcast products on social networks, resulting in increased engagement and viewership.- Launched cross-media campaigns to promote on-air and off-air projects, maximizing the reach and impact of each campaign.- Successfully launched a UGC project, which generated 5,000+ units of user-generated content, including a popular mask for VK stories.

- Contributed to the successful launch of a new TV channel by effectively overseeing editorial operations, building a talented team of editors, and tracking the socio-political agenda to create a compelling on-air layout.- Demonstrated exceptional writing and editing skills, collaborating with production teams to craft captivating TV stories that engaged viewers.- Co-created the content strategy of the TV channel, playing a pivotal role in determining its direction and purpose.- Streamlined editorial workflows by establishing effective communication channels between editors, editing directors, and producers.- Successfully transitioned the TV channel from test broadcasting to on-air broadcasting within a month.

Корреспондент программы «Свободное время» на РЕН-ТВNews reporter of the «FreeTime» TV show