Managing the Communications & PR DepartmentDeveloping and implementing the general strategy for the brand;Following industry trend, both national and international and sharing PR practices and ideas;Preparing each campaign and project for Anna Cori such as collection launches, social media campaigns, influencer events;Identifying relevant brands and developing partnerships and collaborations for events, activations and collections;Handling all press, media relations, developing relationships with journalists, stylist and influencers, acting as central point in regards to the press and PR samples;Developing and implementing the Social Media strategy and Influencers programmes and projects;Creating and implementing all the events, shootings and projects for Anna Cori;Oversee each season and collection and develop the line and story;

* Creating, planning and delivering a dynamic, uncompromising and leading edge PR strategy addressing the needs of the overall business and tailoring individual strategies to work for each region* Working with the I.D Sarrieri Director & Fashion Designer to define the marketing and events team’s brand objectives for PR* Supervise PR Managers and PR Agencies around the world to ensure they are meeting their goals and accomplishing day-to-day responsabilities* Conduct weekly calls and meeting with PR Agencies that we work with around the world to review editorial shoot requests, client communication strategies and oversee VIP and celebrities, calendars and outreach* Working hand-in-hand with all internal departments to create consistency of message across all campaigns* Researching and evaluating new PR opportunities and sponsorships globally to understand their Return on Investment, risks, potential, constraints, and objectives, and ensuring all are aligned with brand objectives* Monitoring PR output on a regular basis, analysing and providing proactive action plan for areas that need improvement* Building strong relationships with I.D Sarrieri's PR teams across the globe to ensure the strategy and brand's communication is aligned * Strategic media planning* Organise and attend internatinal events such as Press Days (LA, NY, Moscow, Paris, London), Meet the Designer, Collection previews and also working closely with the Wholesale Team for their Fashion Week's Showroom Events* Manage and take responsability for the brands events* Maximize press & marketing opportunities on international trips* PR Support for internationals distributors/ partners* Manage all campaigns,shootings, creative directions and working closely with Digital, Marketing & Wholesale* Manage editorial plan for Social Media Channels* Manage all press activities with the broaders team as required on an ongoing basis(samples, supplying imagery, press appointments, interviews)

define and implement the communication strategy for clientshandling press relations, pitch stories, press releasesdrive media coverage through special projects and eventsmanage social media for the clients