Adina Campeanu Email & Phone Number

Budapest, HU

Chicago, Illinois, United States

• define, develop and sell our retail media services to CPGs, build strong, long-term relationship with our partners by leveraging dh data science and customer knowledge,
• lead the media planning team of 16 people across 4 markets, supporting them to reach their goals, to learn and grow,
• develop the media strategy of the region (portfolio, proposition, pricing, client management, supplier income, BOC, planning and campaign management tools, team set up and development needs), create budget forecast.
• manage the relationship with Tesco, our main client, so they recognize the added value of dh media,
• enhance the collaboration with the different business units within dunnhumby to support delivering the commercial objectives of dh media in CE.

Hungary

• responsible for launching the dunnhumby Media in Hungary – an insight driven and measurable Retail Media (Tesco) based on customer knowledge, helping brands to enhance the shopping experience for customers, while.
• led the Media Planning team of Hungary,
• worked closely with our main client (Tesco) and key FMCG manufacturers.

Budapest

Marketing and sales strategy, customer intelligence, shopper marketing, market analysis (FMCG)

Hungary

• managed one of the 2 client facing teams working with the 12-15 biggest TESCO suppliers;
• identified key strategic drivers of clients business where dunnhumby can add value;
• managed projects that deliver measurable value for customers, manufacturers and Tesco;
• delivered revenue targets for the managed client group.

• end-to-end management of the brand and product development as well as manufacturing process;
• end-to-end management of the marketing strategy and marketing campaigns;
• full management of the be! website;
• provided sales support (listing presentations, sales folder, sales forecast, van sales: training and incentives, monitoring competitors, pricing).

Budapest

• managed a full range of the company’s projects: trade marketing consultancy, product launch strategies/ campaigns, promotional games – concept and implementation, in-store activities, packaging – Hungarian adaptation.
• developed the professional background of the projects, prepared offers, evaluated the marketing activities;
• managed a team of two.

Budapest

• contributed to the innovation of the B2C and B2B products and services of the company;
• managed communication projects (new webpage, webshop, catalogue for introducing company’s portfolio).

Budaörs

• prepared sales briefs for the upcoming promotions for the commercial teams;
• compiled promotion reviews;
• developed the promotional process;
• substituted for my superior (trade planning manager) on different meetings and solved the emerging problems on her behalf.

Budaörs

• coordinated the design process of the biweekly promotional leaflet;
• set the timings of the different campaigns.

Postgraduate Study, Postgraduate Management Program (Marketing Focus)

Master'S Degree, Social Sciences Department, Faculty Of Economical Sociology, Majoring In Enterprise Analysis And Eu

Bachelor'S Degree, Faculty Of Commerce, Majoring In International Trade

Activities and Societies: Member of school's volleyball team

Faculty Of Mathematics

Activities and Societies: Fellow of the Student Self-Government; Freshmen camp organizer; Member of the high-school volleyball team