Transforming businesses for growth.Services:• Operations – helping organizations evolve to more effectively execute the company vision while driving efficiency and accountability across every function• Leadership – inspiring team members to be their best, fostering collaboration and coaching them to continuously improve• Strategy – a trusted partner to the CEO for creating strategies and driving actionable plans to achieve their vision and business goals• Process – implementing/optimizing processes to streamline operations, enable data-driven decision making, and ultimately drive profitabilityKey Industries: Marketing Services, IT Services, CPG Manufacturing, Federal Civilian & DoD Contracting, Hospitality

Led a team of journalists, producers and digital strategists to help clients inform and engage audiences across all channels. Functioned as Integrator and Chief Digital Strategist, doubling company’s YOY revenue by creating a more robust service offering while sharpening the company’s core focus.• Led leadership team in establishing company’s vision, values, core focus, mid- and long-range targets and marketing strategy. Defined business metrics, processes and organization structure to execute against the business strategy.• Established IEN’s Digital Strategy capability and defined frameworks, processes and tools for delivering services, including: audience intelligence, messaging and distribution strategy, content marketing maturity assessment, and measurement and reporting. • Defined repeatable processes for integrating across production and digital strategy capabilities to deliver content across earned, owned and paid channels.• Established organization’s operational processes for cash flow management, pipeline management, staff utilization, resource planning, pricing, and project management and reporting.Key Accounts: Be The Match, Cargill, Carlson Hotels, Optum, Tennant Company, UnitedHealth Group

Directed $20M in revenue across four key accounts, overseeing SapientNitro’s partnership with the clients and ultimately accountable for all services delivered. Served as strategic advisor to client senior leadership, providing breadth of services, including marketing strategy, performance analytics, consumer research and intelligence, business consulting, creative services, and technology implementation.• For financial services client, worked with senior leadership to define the strategy and business capabilities to transform the enterprise into an omni-channel organization.• Oversaw two global digital marketing/content management platform implementations on Adobe Marketing Cloud. Services include content strategy, definition of KPIs, creative and technical design, build and ongoing roadmap enhancements.• Led reinvention of retail client's gift registry experience, taking the program from early concepting through pilot, optimization and full chain rollout of the in-store digital and mobile experience. • Directed ground-breaking work to instrument retail spaces and consumer devices, capturing data and generating actionable insights around digital shopping behaviors before, during and after a store visit.• Received the 2014 award for work that most embodies SapientNitro’s culture of connected thinking and ground breaking work in the region.• Served on the Minneapolis leadership team to help drive culture and process change and lead internal initiatives to further SapientNitro’s mission.• Successfully managed account P&Ls, meeting margin expectations while ensuring highest standards in quality delivery within established client budgets.• Served as senior-most escalation point for account teams ranging from 25 – 50 people across the U.S. and off-shore locations.Key Accounts: Capella University, Carlson Wagonlit Travel, Target, U.S. Bank

Directed Customer Experience business unit consisting of 18 communications strategists, solutions architects, user experience designers and interactive developers. Leveraged customer data and insights, ensuring programs were engaging, relevant and rewarding. Balanced emerging media, marketing communications and enterprise technology, building meaningful relationships through each stage of the customer lifecycle.• Created Customer Experience Planning Framework and defined new deliverables, including the CX Touchmap and Loyalty CX Benchmarking Scorecard• Represented company on numerous new business pitches, resulting in the two largest contract awards of 2011.• Led cross-functional senior leadership team, redefining client on-boarding processes• Served as business owner of Aimia’s US Innovation Lab and leveraged it to successfully concept, prototype and showcase emerging technology solutions• Provided thought leadership as the featured contributor in Loyalty360’s Executive Insights series, August 2012• Served as executive sponsor on several key accounts.Key Accounts: Ford Motor Company, Hallmark, Kellogg, Oracle, Proctor & Gamble, Shell Oil, True Value Hardware, Visa

Reporting to the CEO, orchestrated agency’s digital capabilities across all disciplines, guiding approximately 300 employees in brand planning, account management, media, creative and production. Directed all aspects of user experience planning and content strategy. Briefed creative teams and contributed to concepting efforts.• Conducted consumer research and developed digital strategy for several key accounts and new business pitches.• Oversaw technology vendor selection and systems development through delivery, testing and employee training.• Partnered with account teams, identifying strategic business opportunities and extending brand efforts across digital channels, including email, social and mobile channels.• Served as conduit between clients’ marketing organizations and their internal IT operations.Key Accounts: Alberto Culver, Brown Shoe Company, Dish Network, Syngenta, United Way

Formed the Interactive Division and established the agency’s Web development and online branding capabilities. Provided leadership for delivery of all digital services, including user experience strategy, design, development, deployment, usability research, analytics, search engine marketing, email marketing and rich media advertising.• Built and led a team of 10 interactive designers, copywriters, developers, information architects and external vendors.• Identified emerging technology trends, bringing innovative solutions to clients, including social media and mobile strategies.• Fostered client relationships by establishing partnerships with clients’ IT leadership.• Supported pursuit of new business opportunities in the interactive arena.Key Accounts: Fujitsu, Guinness Atkinson Funds, Northern Tool & Equipment, Schwan’s

Promoted to provide strategic leadership for direct marketing efforts within a $20 million per year integrated marketing campaign. Directed a 30-person team located in offices across North America.• Introduced new processes for integrating digital and traditional creative efforts.• Developed acquisition and retention strategies and executed display advertising and direct mail campaigns.• Established targeting strategy and developed a performance measurement program across all media and response channels.• Created content strategy and managed website feature enhancements, supporting seasonal online and offline campaigns.

Directed a $3 million per year digital marketing program and a 30-person team located in offices across North America. Implemented foundational website system architecture and supported ongoing feature enhancements, ensuring feature implementation met business objectives. Managed ongoing direct mail, direct response TV, online media and public relations campaigns.• Led digital media efforts to drive traffic, including ad placement and search engine marketing.• Delivered first major system release for consumer and agent websites ahead of plan and on budget.