Adina Smith

Adina Smith Email and Phone Number

Chief Marketing Officer @ Pad Home Pet Services
New York, NY, US
Adina Smith's Location
New York, New York, United States, United States
Adina Smith's Contact Details
About Adina Smith

I help people fall in love with brands✨My trademark is the delivery of exceptional results: An entrepreneurial leader, a creative marketing generalist and skilled within a start-up environment through Fortune 50 Company dynamics. Expert in Millennial & Gen Z Audiences through Boomers, plus fluent in digital, social media, traditional and in poly-cultural, traditional & multi-cultural practices. Experienced at re-orgs, management, diversity hires/training and public speaking.Marketing is both art and science; I possess an analytical, numerical mindset along with innovative creativity which over-achieves revenue goals and brand growth. Well-rounded in Consumer, Content, Influencer and Integrated Marketing, Advertising, Brand Management, PR/Communications, Content Creation, Ad Sales, Brand Strategy and Creative Services Professional, offering Network, Agency (Traditional and Digital) and Client-Side skills within multiple categories: media/entertainment, music, luxury, beauty, fashion, B2B/B2C, consumer products, retail, spirits/wine, QSR, CPG, hotel, automotive, technology, telecom, governmental, energy, financial services categories and more. Works well with all personalities at every level, using a sense of humor to get through everything unscathed.

Adina Smith's Current Company Details
Pad Home Pet Services

Pad Home Pet Services

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Chief Marketing Officer
New York, NY, US
Adina Smith Work Experience Details
  • Pad Home Pet Services
    Chief Marketing Officer
    Pad Home Pet Services
    New York, Ny, Us
  • Kroll
    Svp, Director Marketing Strategy
    Kroll Dec 2021 - Present
    New York, Ny, Us
    Oversees social media, digital advertising/SEO and marketing analytics. Creates a unified global marketing strategy aligning with the firm’s prioritized growth objectives. Works in tandem with Brand Management and all key business units to synchronize messaging, brand growth and optimize messaging.Duff & Phelps rebranded as Kroll in February 2021.
  • Revolt Media & Tv
    Svp, Integrated Marketing, Brand & Pr/Communications
    Revolt Media & Tv Aug 2013 - Jan 2021
    Hollywood, California, Us
    REVOLT is Sean Combs Media Network focused on expertly curating the best of the best in music and engaging youth in social conversation, social justice and pop culture – on-air, on-line, on-demand. The unapologetically Hip Hop, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 90 million young adults through television, digital properties, podcasts, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Responsible for the oversight of both the company and client business from a marketing, branding, PR/Communications and Research/Insights perspective, such as seamlessly communicating and collaborating with all departments, participating in developing, pitching and executing Client programs, driving ideation of Integrated Marketing opportunities, plus overseeing Brand Standards PR and Creative synchronicity with REVOLT and Client requests.
  • Dentsu Creative
    Senior Vice President, Group Account Director
    Dentsu Creative 2011 - 2012
    Responsible for the advertising, strategic marketing and brand management of the Agency’s anchor account, Toyota Motors North America.
  • Young & Rubicam
    Senior Vice-President, Global Account Director
    Young & Rubicam 2010 - 2011
    New York, Ny, Us
    Directed Goldman Sachs’ first ever, mainly digital Corporate & OCE Programs "Progress is Everyone's Business" initiative, a documentary-style awareness campaign committing people, capital & ideas to help communities to grow: www.goldmansachs.com/progress
  • Consultant
    Principal Consultant For: Marketing Comms, Advertising, Brand Mgmt./Strategy & Creative Services
    Consultant Jan 2007 - Jan 2010
    Steadily Consulted for both Agencies and MARCOM Organizations of all sizes and in several categories.Additional experience includes: Traditional, Digital, Mobile, Social Media, DRTV Advertising, Acquiring New Business, Mergers, Vendor & Staff hiring and management, Brand Standards (creation, implementation & education), Creative Strategy, Alternative Media Conceptualization & Departmental Organization/Re-organization, developing company processes, Multicultural/Diversity Training, Agency reviews and developing branded office décor. Some example Client & Agencies:• CLIENTS: Euro RSCG Worldwide, Lowe Worldwide, DiNoto Advertising, Madison Ave. Consortium, Grace & Rothschild, Allscope Media, Young & Rubicam, Utilis Advisory Group, Sleepy's, Infinity Broadcasting Corp. (WLUP-FM "THE LOOP", WMVP-AM, WRCX-FM)• ACCOUNTS: Guardian Life Insurance, Bacardi, William Grant & Sons, The Mount Sinai Hospital/NY University Medical Center & Health Systems, The Dreyfus Corp., Coty, Infusium23 Hair Care, CPW Vein & Aesthetic Center, Main Line Center for Laser Surgery, PreDame.com, Orpheus Chamber Orchestra, ANGA, United States Cellular Corp., Walgreen’s Co., BUNN Corp., Rio Bravo Cantina Restaurant, Commonwealth Edison, Fox Cable Network, BMW and more
  • Tiaa-Cref
    Head Of Creative Services, Brand Standards, Advertising
    Tiaa-Cref 2004 - 2006
    New York, Ny, Us
    Successfully built and managed this Fortune 100 Corporation’s Creative Services Department consisting of: 1) National Advertising/Media; 2) Brand Standard Guidelines (general & digital); 3) Graphic & Studio Design; 4) Print Production; 5) Copywriting/Editorial Services; 6) Copyediting/Proofreading and; 7) Multimedia 8) On the Diversity Committee
  • Chase
    Vp, Advertising & Brand Manager
    Chase 2003 - 2004
    New York, Ny, Us
    Spearheaded overall strategy, planning, development, branding and rollout of advertising (TV, Radio, Print, OOH, Media and Promotions) for the Retail, Small Business and Personal (Private – High Net Wealth) Banking businesses and managed two Multicultural/Diversity Agencies
  • Agencysacks
    Svp, Account Director
    Agencysacks 2002 - 2003
    New York, New York, Us
    Directed ultra-luxury goods accounts: Chelsea Premium Properties, David Yurman and Rosewood Hotels & Resorts
  • Ogilvy
    Partner, Account Management
    Ogilvy 1998 - 2001
    New York, Ny, Us
    Directed Cotton Incorporated’s national consumer, B2B & B2C advertising: • Television, Print, Direct Marketing, Promotional, Internet and OOH – Year 2000 American cotton sales increased by 11.25%, despite aggressive synthetic fiber competition• Supervised $110 million Verizon/GTE Wireless account within eight regions (210 markets nationwide) – Elected by three Senior Partners to become a Partner after only seven months at Ogilvy• PROFESSIONAL TRAINING: Nominated by company directors as one of 17 employees worldwide to attend Ogilvy’s Worldwide North American Management Training Program in Toronto, Canada, Charter Member on the Diversity Committee
  • Deutsch, Inc.
    Account Executive, Account Supervisor
    Deutsch, Inc. 1996 - 1998
    New York, Ny, Us
    • Pitched, won and supervised the Agency’s highest-profile Client, Bank of America• Managed the Schieffelin & Somerset Tanqueray Gins and Sterling Vodka Print, TV and PR• Supervised EMI Capitol Music Group, N.A., including Direct Marketing, Internet, PR/Events and special TV events• Selected by a Managing Partner to oversee Old Navy Clothing Company’s iconic national television campaigns• Supervised The National PromoFlor Council account (Buzz the Bee and the “Think Flowers” campaigns)– Fresh cut flowers & greens sales grew by 15%, monthly PromoFlor household penetration increased by 10%

Adina Smith Skills

Integrated Marketing Advertising Marketing Direct Marketing Brand Management Marketing Communications Social Media Marketing Social Media Digital Marketing Creative Strategy Marketing Strategy Interactive Marketing Digital Strategy Digital Media Online Advertising Mobile Marketing Interactive Advertising Public Relations Online Marketing Brand Development Media Planning Corporate Branding B2b New Media Copywriting Account Management Relationship Marketing Creative Direction Email Marketing Brand Architecture Sponsorship Content Strategy Media Buying Marketing Management B2b Marketing Advertising Sales Multi Channel Marketing Radio Branding And Identity Sem Marketing Research Advertising Management Recruiting Brand Awareness Corporate Communications Outdoor Advertising Customer Insight Direct Mail Brand Standard Guideline Development Web Analytics

Adina Smith Education Details

  • Loyola University Of Chicago & Rome, Italy
    Loyola University Of Chicago & Rome, Italy
    Double Major (Marketing & Advertising) - Double Minor (Graphic Design & Sociology)
  • Guilford High School
    Guilford High School

Frequently Asked Questions about Adina Smith

What company does Adina Smith work for?

Adina Smith works for Pad Home Pet Services

What is Adina Smith's role at the current company?

Adina Smith's current role is Chief Marketing Officer.

What is Adina Smith's email address?

Adina Smith's email address is as****@****volt.tv

What is Adina Smith's direct phone number?

Adina Smith's direct phone number is +191745*****

What schools did Adina Smith attend?

Adina Smith attended Loyola University Of Chicago & Rome, Italy, Guilford High School.

What are some of Adina Smith's interests?

Adina Smith has interest in Traveling, Baking, Fine Arts Devotee, Biking And Fitness, Krav Maga, Electric Guitar/music, Reebok And I.

What skills is Adina Smith known for?

Adina Smith has skills like Integrated Marketing, Advertising, Marketing, Direct Marketing, Brand Management, Marketing Communications, Social Media Marketing, Social Media, Digital Marketing, Creative Strategy, Marketing Strategy, Interactive Marketing.

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