Leveraged strong analytical and leadership skills to drive product growth and customer success within the Current Account Product Team. Key accomplishments include:- Owned and managed operations, onboarding, and lead generation for the Infinite India platform, a flagship product facilitating seamless entry for multinational companies into the Indian market.- Managed a $300 million Commercial Paper portfolio at ICICI Bank. Leveraged market research and competitor analysis to develop strategic recommendations that optimized portfolio performance and generated $4.7 million in new revenue for the bank in 2022.- Spearheaded product analysis and profitability assessments for 14 corporate digital products. Utilized insights to guide retail branches in product promotion and optimize customer experience.- Conceptualized, built, and launched Foreign Currency accounts for insurance brokers and Agent accounts for agents in the business correspondent model, demonstrating a strong product ideation and execution capability.

- Established Tasveer8X10, a pioneering online platform designed to empower India's thriving artistic community and unlock its commercial potential. Recognizing a gap in the market to bridge the divide between artists and art enthusiasts, I spearheaded the development of a solution that fosters sustainable careers within the Indian art scene.- As Founder, I led a cross-functional team of 22 designers, developers, content creators, and marketing professionals. Through collaborative efforts, we prioritized understanding the unique needs and challenges faced by Indian artists. This included conducting in-depth interviews with a diverse group of 10 artists, encompassing a wide range of artistic disciplines like hair sketch and chalk art.- Leveraging the insights gleaned from these interviews, I spearheaded the development of strategic marketing campaigns tailored specifically to the Indian art market. Utilizing targeted Instagram campaigns, I successfully drove increased visibility for local artists, resulting in a significant 20% growth in their art sales. This data-driven approach validated Tasveer8X10's ability to create tangible positive impacts on artists' livelihoods.

- Analyzed distribution network inefficiencies within a multi-level marketing business model, contributing to its optimization.- Leveraged B2C marketing principles to enhance customer acquisition and engagement strategies for the team.- Gained valuable insights into pharmaceutical supply chain fundamentals and marketing operations.

- Spearheaded a comprehensive three-tier marketing and promotions team for the National Social Summit (IIT Roorkee). This team comprised executives, coordinators, and volunteers, working collaboratively to engage over 1,080 students across India.- Developed and executed strategic marketing campaigns (details on campaigns can be found on https://socialsummit.iitr.ac.in/) that successfully increased student participation in the summit, a key objective.- Secured partnerships with NGOs and ministries to amplify the summit's long-term impact, exceeding its 7-year legacy.- Led a successful crowd-funding campaign that benefitted over 3,500 students through the Gracia Raina Foundation.