Developed and launched an online shop for a signature homemade chocolate cake, available in various shapes.Managed the entire business process, including supplier coordination, baking, packaging, and customer service.Implemented marketing strategies through social media campaigns and blog posts to increase brand visibility and sales.Secured a homemade bakery license and obtained a Food Hygiene certificate to ensure compliance with health and safety standards.Fostered strong customer relationships by providing personalized service and attentive care, ensuring a delightful and memorable experience for every client.

Managed the daily operations of the pastry department, ensuring smooth workflow and timely production.Created and perfected a variety of pastry recipes, including brioche, scones, cookies, bars, cakes, and bread.Maintained inventory and stock levels of ingredients and finished products to ensure continuous availability.Ensured high standards of quality and consistency in all baked goods.Coordinated with kitchen staff to meet daily production targets and customer demands.Implemented and adhered to food safety and sanitation standards.Contributed to menu development and introduced new pastry items based on seasonal ingredients and customer preferences.

Prepared a wide variety of baked goods, including cakes, cookies, pies, and traditional Jewish breads, using authentic Eastern European recipes.Decorated pastries with various glazes and garnishes to ensure visually appealing and enticing presentations.Crafted custom cakes for various occasions, meeting specific client requirements and preferences.Maintained a clean and organized kitchen station, adhering strictly to sanitary and kosher standards.

Prepare a variety of French pastries and pastry products including cake-making, cookies, pies - a wide range of pastries that are specifically French;Decorate cakes of all sizes according to the creative guidelines set by the Chef Pâtissier;Work with chocolate – tempering and making decorative chocolate elements;Making the garnishes and creams;Cake assembly and preparing individual servings;Ability to recognize superior quality products, presentations, and flavours;Ensure that all delivered desserts are of excellent quality.

Implementing a new store concept – setting all the wall and in-store displays, integrating home deco objects and furniture in the women’s department, transforming it into a boutique style. Planning and implementing all store campaigns and activities.Planning and executing the visual merchandising according to the company’s strategy and guidelines / brand book.Adapting the visuals according sales results and the customer habits.Client service experience – good communication skills, able to build close and long-term relationships with the clients, focused on problem-solving and customer satisfaction, while always pursuing the company’s interests. I worked independently, but I also worked closely with the Store Managers, Assistant Manager, Managers of several departments and also with the Associates.Experience in different departments - women's wear, men's wear, shoes, accessories, children’s, and home & deco.

Working in advertising for close to 4 years helped me get a better understanding of what a brand means and how you can bring it closer to people’s hearts. It helped me develop my creativity, but also helped me gain planning and organizational skills and learning how to work in big teams. The most difficult aspect was managing the harmony between the client’s requests and the internal team that was always exploding with creativity and enthusiasm.Worked with international brands across different industries, such as: tobacco, food industry, pharmaceutical industry and NGOs – social assistance.Coordinating projects for different campaigns: in-store communication material, video, outdoor / OOH and online campaigns - from client brief to delivery, successfully and always with a smile on my face.

Marketing and Public Relations – I helped them develop their website, social media presence and managed all relationships and campaigns with the Romanian press specialized in IT / Security Software. I also handled internal communication, focusing on motivating the sales department and helping them to use the sales and marketing tools provided by the manufacturers in order to help acquire new clients. I implemented an internal newsletter and I organized weekly interactive meetings where we would discuss their challenges, the characteristics of the products and how the newsletter content can help them with their relationship with the client and how to increase sales. We managed to increase sales by 40% after the first few weekly meetings.Working closely with the Director and one of the partners of the company.

The first experience is always important and working for a start-up was the most amazing experience that I could have. Building a new business means making the impossible possible. Implementing the first national networked ticketing sales / distribution system serving the live entertainment sector in Romania. 
Customer and client service – I managed all the customer communication and the sales, distribution and event access for a few clients such as The Bucharest National Opera and FC Dinamo one of the Romanian soccer teams.System support for retail partners and key clients including training and financial reporting
Coordinating all on-site box office activities and event access on event day. Recruiting entry-level positions and induction/training for new employees. Supervising all web content, newsletters, and consumer buying experience issues. Project Management, developing and implementing software for new clients based on their specific requirements. Identifying and proposing new ticketing related opportunities.

First national networked ticketing sales / distribution system serving the live entertainment sector in RomaniaCustomer service/supportGeneral office administrative dutiesPetty cash and primary accountingWeb site and newsletter editing