Adinda Valencia Herdianti Email & Phone Number

East Java, Indonesia

Surabaya, East Java, Indonesia

• Compiled and analyzed data on customer progress and treatment effectiveness from ±1,500 customers weekly using spreadsheet formulas (including VLOOKUP, IMPORTRANGE, COUNTIF, etc.), and presented the findings for.
• Provided end-to-end customer service by addressing user feedback and inquiries via Telegram daily, ensuring the effective use of the system.
• Successfully built brand awareness through quarterly project, attracted over 100 new customer to the app Campaign #ForABetterWorld and managed a collaboration with influencer.
• Developed and implemented a customer retention strategy through a loyalty program in the Telegram community, increasing interaction and engagement, which led to an 18.5% growth in new members (±200 new members).
• Engaging in discussions through Google Workspace and maximizing the use of Google Docs, Google Slides, and Google Drive for effective work management

Analyze user satisfaction data based on evaluation forms to improve our content on Telegram.

• Drafting proposals and budgeting for project planning using microsoft office and excel.
• Developed a comprehensive content strategy on Instagram aimed at raising awareness about disabilities, fostering inclusivity, and advocating for disability.
• Developed and executed content plans, including creating and editing visual materials using Canva and VN.
• Skillfully promoted the Wardah brand during the event, achieving sales of ±10 products.

Malang, East Java, Indonesia

• Drafting proposals documents and partnership agreements using microsoft word to maximize organizational goals achievement.
• Negotiated collaboration with ±10 organizations and successfully established agreements to develop the organization.
• Effectively managed the performance of ±20 staff members, driving productivity and fostering a collaborative work environment.

• Developed Key Performance Indicators (KPIs) for 11 different programs, ensuring measurable progress and strategic growth
• Collaborated with SD Bedali 4 for education development to ±150 students
• Collaborated with Gunung Pithing Mangrove Center to plant ±250 mangroves in Tamban Beach, Tambakrejo, Malang for ecotourism development
• Evaluated work performance and improved the ability of ±100 organizing committees soft skills

During the Taruna Desa vol. 2, I had the opportunity to be the coordinator of the Public Relations. My role involved bridging communication between external and internal stakeholders.

Malang, East Java, Indonesia

• Coached ±100 students to monitor, and evaluation of material during practicals.
• Improved the hard skills of ±50 students about diversification of fishery products, extending product shelf life, and food packaging.

Blitar Regency, East Java, Indonesia

• Produced and diversified fish-based food (noodles, nuggets, chips, cookies, meatballs, sausages) ±100 packs each day
• Developed marketing strategy on social media for the online and offline store and sold ±150 products/per month
• Re-branding new design products to gain more customers

• Managed the merchandise sales system and successfully sold over 50 items (T-shirts, tumblers, tote bags, keychains, and masks).
• Collaborated with vendors, securing a 10% discount on merchandise production costs.
• Strategically devised and executed social media marketing campaigns on Instagram to boost sales

Malang, East Java, Indonesia

• Directed the division to concept and develop the event about study orientation to ±1,000 students
• Executed six series of events and reaching 90% of the target audience in each series
• Monitored and evaluated events to uphold exceptional quality standards, ensuring a seamless and impactful event

During my internship at the Public Relations Directorate of HopeHelps, Brawijaya University, I successfully established collaborations with several faculties within the university. Additionally, I also initiated partnership proposals with justice institutions around Malang.

Malang, East Java, Indonesia

RAJA Brawijaya is a welcoming event for new students. In this activity, I am the field coordinator responsible for the smooth execution of the event in the field.

Bachelor Of Fisheries, Fisheries Technology, 3.65

Activities and Societies: BEM FPIK Universitas Brawijaya, HopeHelps Universitas Brawijaya, HIMATHRIK, PINISHI • Cumulative GPA: 3.65/4,00.

Science, 85

Activities and Societies: CRESTA, SLASH