Marketing Communication
CurrentPT Soltius Indonesia as a member of the PT Metrodata Electronics Tbk Group certainly has a very broad business line in the world of Digital Transformation. As someone who does not have a background in IT, of course this is a new challenge for me, because the world of technology is very broad and developing all the time. Of course, I’m required to be able to understand 'How to introduce technology products through digital media so that they are easy for the public to understand?'. Of course, to answer this question, apart from having to understand the product, you also have to understand appropriate marketing techniques.As Marketing Communication, of course I am fully responsible for PT Soltius Indonesia's Online and Offline Promotional Media, including ATL, BTL and TTL, such as Flyers, Brochures, Product Videos, Company Profile Books, etc. I have to create unique creative ideas for campaigns on social media. Of course, this idea must be explained to new customers, especially those who are new to the world of technology, because as is known, IT products do not have a physical form, but are digital and the benefits can be felt. I’m required to understand the presentation process in Digital Marketing, especially the mechanism for optimizing social media promotions via Email Marketing Blast, SEO, SEM, Google Ads, IG Ads, FB Ads, including algorithms in running Ads to introduce Soltius Indonesia products widely.Apart from that, I have to be good at maintaining Brand Identity through the Brand Guideline, because quality products are based on a very strong Brand Identity.