Built Lapi Retail from scratch into a multi-million-dollar e-commerce business specializing in footwear and apparel. Led a lean team of 15, developed proprietary technology to streamline operations, and established partnerships with global brands to expand their presence on Amazon and Shopify worldwide.

• Build the online acquisition strategy and campaigns from scratch• Grow the company’s revenues while meeting ROI objectives• Build an acquisition team to reach company’s goals

• Managing Fiverr's high budget SEM campaigns• Scaling Fiverr's SEM activity 5X in 6 month

• Focal point for the PPC team, in charge of all PPC & SEM activity – Google, Facebook, twitter and Bing.• Reporting to management regarding PPC's team performance• Hands on managing of high budget PPC campaigns across multi device and platforms• Acting as focal point for every professional aspect of 888’s PPC activity in Google, Bing, Facebook and Twitter – in charge of keeping a high professional level of the PPC team.• Consulting 888’s PPC teams and management regarding PPC activities and campaigns while making sure all of the team’s campaigns meet ROI objectives.• Informing the PPC team and management of new trends and opportunities.

• Managing high budget PPC campaigns. Running performance oriented campaigns on all types of search engines, Facebook and twitter with various brands simultaneously.• Setting up new SEM campaigns while optimizing existing ones, using extensive keyword research and statistical analysis methods. Controlling the performance of a large amount of campaigns simultaneously.• Creation of optimization tools, reports and extensive competitors research.

• Managing the online image and reputation of private companies and individuals while using site optimization methodologies• Using varied site promotion tools: SEO, SEM, ORM, SERM, and maintaining an up to date knowledge with SEO and ORM trends.• The job requires comprehensive understanding of online promotion and optimization and deep understanding of the social media world.

• Detected and analyzed varied internet frauds (Phishing, Trojan, Pharming, Brand Abuse, Fraudulent Emails, Vishing) which were aimed on leading financial institutions.• The job required deep understanding of the Internet, high awareness and high work ethics.