Google Ads account management for DE & NL- Created, managed and reportd on the campaign performance- Internalized the French SEA accounts : +15% ROAS increase

- Google and Facebook Ads audit and recommendations- Playbook creation to be used for the company’s growth strategy

SEA program restructure for the FR brands : +15% ROASSEA bid tool RFP consultingEU Head of SEA maternity leave replacement- Team management : implemented collaborative workflow- 2019 strategy creation- EU level cross-brand dashboard creation

• 6 brands ; 15 sites ; 12 markets• Member of the EU Leadership Committee• Built and manage an international team of high level digital marketing managers ; 6 people in 4 countries• Define, plan and follow-up of SEA investment on the HomeAway Europe brands : >20M€• Responsible of meeting traffic and ROI goals ; double digit improvement of efficiency• Transversal project coordination with Marketing, SEO and BI teams : branding/performance mix optimization ; yield management ; cross-channel optimization• Implemented new KPI oriented to both acquisition and on-site optimization• Designed a campaign generation tool that highly increased production efficiency• Designed and built the global performance marketing budget and forecasting template

• Manager of the Abritel and Homelidays online acquisition team (SEA, Display, ShopBots, Social, Affiliate and Database Marketing)• Responsible of defining and planning the budgets while meeting the traffic and ROI objectives• Successfully internalized the totality of SEA operations and achieved 30% CPA improvement• Introduced new KPIs and reporting segments that changed the way decision makers interpreted results and helped improving the overall performance• Redesigned and renegotiated the affiliate marketing program resulting in both CPA improvement and conversion volume increase

• SEA campaign management : 6M€ annual budget for a wide range of key clients – Software, FMCG, Recruiting, Travel, Electronics, Gaming• Fervent promoter of data driven actions I helped branding oriented clients migrate toward CPA models that proved the efficiency of our campaigns leading to double digit increase in annual budgets• Actively participated in the creation of the GroupM Interaction team through recruiting, training, managing and mentoring account executives• Specialist of international accounts, I built and and coordinated the pan-European workflow for one of the agency’s top clients• Designed and created a tool that helped maintaining a target rank for long tail keywords• Designed and created standardized reporting template for regular client updates that drastically reduced the team’s reporting time

• Managed a portfolio of 100+ SMB and a dozen of key accounts • Trained and supervised a remote team of account executives• Implemented standardized reporting and workflow resulting in efficiency increase

International project management, market research, competitive intelligence.