Adrian Popa Email & Phone Number

Paris Area, France

Google Ads account management for DE & NL- Created, managed and reportd on the campaign performance- Internalized the French SEA accounts: +15% ROAS increase

- Google and Facebook Ads audit and recommendations- Playbook creation to be used for the company’s growth strategy

SEA program restructure for the FR brands: +15% ROASSEA bid tool RFP consultingEU Head of SEA maternity leave replacement- Team management: implemented collaborative workflow- 2019 strategy creation- EU level cross-brand dashboard creation

Paris Area, France

• 6 brands; 15 sites; 12 markets
• Member of the EU Leadership Committee
• Built and manage an international team of high level digital marketing managers; 6 people in 4 countries
• Define, plan and follow-up of SEA investment on the HomeAway Europe brands: >20M€
• Responsible of meeting traffic and ROI goals; double digit improvement of efficiency
• Transversal project coordination with Marketing, SEO and BI teams: branding/performance mix optimization; yield management; cross-channel optimization

• Manager of the Abritel and Homelidays online acquisition team (SEA, Display, ShopBots, Social, Affiliate and Database Marketing)
• Responsible of defining and planning the budgets while meeting the traffic and ROI objectives
• Successfully internalized the totality of SEA operations and achieved 30% CPA improvement
• Introduced new KPIs and reporting segments that changed the way decision makers interpreted results and helped improving the overall performance
• Redesigned and renegotiated the affiliate marketing program resulting in both CPA improvement and conversion volume increase

Paris Area, France

• SEA campaign management: 6M€ annual budget for a wide range of key clients – Software, FMCG, Recruiting, Travel, Electronics, Gaming
• Fervent promoter of data driven actions I helped branding oriented clients migrate toward CPA models that proved the efficiency of our campaigns leading to double digit increase in annual budgets
• Actively participated in the creation of the GroupM Interaction team through recruiting, training, managing and mentoring account executives
• Specialist of international accounts, I built and and coordinated the pan-European workflow for one of the agency’s top clients
• Designed and created a tool that helped maintaining a target rank for long tail keywords
• Designed and created standardized reporting template for regular client updates that drastically reduced the team’s reporting time

Paris Area, France

• Managed a portfolio of 100+ SMB and a dozen of key accounts
• Trained and supervised a remote team of account executives
• Implemented standardized reporting and workflow resulting in efficiency increase

International project management, market research, competitive intelligence.

Master, Business Strategy, Marketing, Internet

Orléans, France

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Economics, Business Management