Imagine the future. Act in the Present. 93-North is focused on building companies that harness the next frontier of technology – Artificial Intelligence, Blockchain, Cars (Autonomous & Electric) and Video Games and Virtual Worlds.Harmonizing the worlds of Creative Development, Strategy, Operations and Marketing together, Adi works with digital and consumer brands needing to adapt to changing trends in culture, technology, and audience diversity.​Today, Adi continues to balance his creative and business passions by not only working at 93-North, but also developing his music career as an independent singer/songwriter. He has sung for and toured with Oscar and Grammy Award-winners in the past, but now is on the quest to make his own mark in the industry. ​

Adi's music infuses Western styles with Eastern soul to produce a genre-bending, alternative sound. Look out for his debut album that will take you on an unconventional cathartic journey exploring the nooks and crannies of how he sees the world around him.Adi Rao is an Indian-American singer-songwriter who originally rose to global recognition after winning India’s prestigious State Award for “Excellence in the Performing Arts” in 2013 and “Best Debut Artist” in 2015. Trained in Carnatic vocals since childhood, Adi can be heard on a variety of celebrated projects with reputable artists across the globe. He has worked with Grammy & Oscar-winning musician A.R. Rahman on several Indian and Hollywood film soundtracks including Ginga (Pelé: Birth of a Legend). He has sung on soundtracks for films and television shows such as “Beauty in the Broken,” Disney Junior’s Mira, Royal Detective, and “Pup Star: World Tour.” He's been part of the chorus on live shows with Billie Eilish, Thirty Seconds To Mars, Camila Cabello, and Santana, and he's also performed for the Indian Prime Minister, the President of the United States, and a stadium packed with 50,000 attendees.

It was time to refuel our creative juices via chai. And that's exactly what happened. We took our uniqueness to heart and have developed an environment to come together and create music inclusive of sounds and styles from around the world, synthesized with the production soundscape of the future that incorporates 360 VR, binaural, and immersive audio/visual experiences.

Quarterback the comprehensive development of pitches encompassing PR, Digital & Celebrity influencer marketing, experiential marketing, and content strategies.

Develop marketing and release strategies for the US launch of the website with the CEOIdentify core US demographic as South Asians 18-35 for the Marketing Department based in India Convey Qyuki’s value proposition directly to the audience base through social media

1. Research latest use of Big Data within the Entertainment Industry2. Develop thesis on how Big Data can drive future profitability in all facets of the industry3. Interview industry executives to develop a prospective speaker panel for a Variety Big Data conference

A comprehensive two-year program providing academic, professional and experiential training for entrepreneurial leadership in traditional and new entertainment media. The first year is based out of Pittsburgh, and the second year is a work-study program with entertainment firms in Los Angeles.

Researched potential worldwide certification partnerships with other universitiesAnalyzed and provided business dashboards aiding the CEO for effective decision making

Provided voice over services to several of their eLearning courses.