Reporting to Endeavor's Global CISO and senior leadership at 160 Over 90, am responsible for securing all areas of 160 Over 90, Endeavor's full-service cultural marketing agency. With over 800 employees, 160 Over 90 elevates brands by connecting consumers to culture and their passions . With nearly 20 offices globally, 160 Over 90’s capabilities span content and video production, cultural strategy, creative development, creator marketing, digital services, entertainment marketing, experiential, media planning, partnerships, public relations, and social media. 160 Over 90 (https://tinyurl.com/160Over90) works with leading brands including AB InBev, Audi, DP World, Marriott International, T-Mobile, USAA, and Visa.The name 160 Over 90 refers to an elevated blood pressure, honoring the agency’s mission of creating shared moments where people feel something real. 160 Over 90 is a critical strategic component of Endeavor (https://tinyurl.com/Edr16090) which has over 5+ Billion in annual revenue. Responsibilities at 160 Over 90 include IAM, Data Governance, AI management/usage, Risk Management, BCP/DR, multi-cloud security (AWS and Azure), on prem systems, and regulatory and legal compliance.

As security data/data consultant, working on multiple data security projects across several companies. Including Red Tower Capital, Post.news, Morphe Cosmetics, Cook Unity, others. • Successfully developed and implemented a comprehensive cloud security framework for a start-up news media company, aligning with NIST CSF standards. Framework ensured the protection of sensitive customer PII and financial data.• In conjunction with Director of Data, overseeing the strategic planning and implementation of DTC food commerce company's security information technology systems.• Oversaw implementation of security programs and processes for financial firm private lending, ensuring our program is aligned with industry best practices. • Lead implementation and maintenance of security technologies, tools, and processes to protect the organizations/ networks, systems, and data • Oversee the design, implementation, and maintenance of a scalable and reliable IT infrastructure• Establish policy and ensure compliance with relevant laws and regulations.• Conduct regular risk and vulnerability assessments• Develop incident response plans, coordinate security incident investigations, and oversee the implementation of corrective actions• Collaborate with cross-functional teams, including IT, legal, compliance, and HR, to embed security requirements into business processes and initiatives. • Managed ServiceNow GRC (Governance, Risk, Compliance) implementation.• With team, architected a real-time data lake for a new news media platform, using PySpark pipelines into AWS DynamoDB and RDS.• Led migration of data infrastructure to secure and scalable cloud environment, reducing costs and improving performance.• Implemented robust access controls and identity management protocols to mitigate unauthorized access and data breaches.• Conducted thorough security assessments and audits, identifying vulnerabilities and implementing remediation measures at several firms.

Built the data organization to a team of 12 individuals around the world, a robust reporting environment, and an advanced data science program. Co-developed and directed company’s security strategy based upon NIST CSF.Designed and developed internal MDM processes in Python with Customers and Products integrating multiple, disparate systemsOversaw technology architecture for proper security considerations and recommend solutions as needed. Facilitated communications among the security group and executive team. Excellent track record of building and leading highly collaborative and extremely cost-effective hybrid US/international teams, focused on data science initiatives, data architecture, advanced real-time reporting, and complex systems integrations at scale using AWS/Azure. Establish security-related group policies, procedures, standards, and best practices. Guided the company into becoming a data-driven organization, increasing annual revenue from $47M to $162M in 4 years, via building an advanced Enterprise Data Warehouse, Looker reports, and data science initiatives with strong ROI. Drove all areas of the business through interactive reporting, and statistical analysis. Example work includes forecasting, customer churn, marketing attribution, cohort analysis, market basket analysis, psychographic customer profiling, A/B testing and causal inference, matched market testing, discounting strategy, product cross selling and personalization.Led protection and integration of dozens of data sources to provide a holistic view of the customer and business, often in near real time. Co-Implemented company-wide employee security training program. Improved financial reporting, focusing on FP&A issues with key ERP and E-commerce systems, particularly forecasting. AWS Tech Stack : Serverless architecture, EMR, EKS, PySpark, Athena, Python, machine learning, S3 data lake, Databricks deltalake, Snowflake, Aurora MySQL, Redshift/Spectrum, DynamoDB, DBT, Looker.

Building new Customer Data Hub with team of 14 people, including six permanent employees, contractors and matrixed employees. Securely architectured on AWS and used Redshift, Redshift Spectrum, Athena, and Glue, as well as proprietary ETL tool. Was responsible for creating security framework based off of CSF and all customer data. Came on to project in-flight. Responsible for switching outside consulting team to lower cost, higher quality team. Streamlining development process of ETL development by replacing proprietary ETL code with Python. • Leading team building 60+ digital marketing campaigns for CR’s global direct to consumer eCommerce sites. Program focuses on improving customer experience including embedding personalization throughout buying process. • Developing real time personalization and segmentation using RedPoint Interactive and AWS Sagemaker.• Creating processes to store and mine session analytics for identification of customer pathways, refinement of marketing segmentations, and improve ROI.• Guiding the development of data warehouse for Tableau and Quicksight reports. Analytics that are tracked include Recency, Frequency, Monetary Analysis (RFM), Customer Value Maximization (CVM), and Customer Lifetime Value (CLTV).

• Provide advanced technical skills and leadership in the design, development, control, and use of business data in heterogeneous data warehouse environment.• Moved critical systems to new cloud infrastructure on AWS. • Accountable for the full cycle of consulting, design, coding, testing and documentation of DY’s data warehouse, which handles $690+ million in revenue. • Leading team of US ETL/BI developers and off-shore consultants, including all project management, across seven concurrent projects. Work is done in Business Object Data Services, Informatica, Python/Pandas, PL/SQL, and SQL, REST APIs, Oracle, Amazon AWS.• Design, develop, and oversee all data integration implementations to data marts for all downstream integrated systems. Implementing Master Data Management strategy.• Leading building of interactive reports using Power BI and SAP Business Objects for senior stakeholders.• Using bottleneck analysis, refactored ETL morning load, reducing total time from 6 hours to 3 hours.• Developed Forecasting integration of 3rd party tool to EBS, saving company over $275k.• Managing offshore product support relationship and training of personnel.• Reverse engineered and re-architected nine undocumented legacy systems to stabilize business’ core IT processes, including multiple AP and AR processes. Migrated the four systems from legacy MS SQL and Access databases to Oracle databases.• Tune existing and legacy processes via optimization of SQL, bitmap indexes, table partitioning, database sharding, and simplifying of business processes/data flows.• Mentor junior engineers regarding technology and best practices, responsible for the technical direction of team.