Adith Kanicheri Veetil Email & Phone Number

Digitizing auto insurance one step at a time 🏎️💨

Assisting independent artists with development, production and distribution of royalty-free music

Bengaluru, Karnataka, India

- Got more responsibilities yet again- Led the design effort for making all the products adaptive while at the same time making sure key user experience flaws have been fixed- Set the foundation for autosave to be implemented across products which should increase efficiency of users by an estimated 30%- Led a product revamp to ensure almost all JBTD can be.

Bengaluru, Karnataka, India

- Got more responsibilities - Led the design for one of the platforms teams where the focus was on establishing consistency across products from a user experience POV- Implemented a new information architecture across products which increased the IA tree test score by 30%- Introduced a scalable navigation for all products - Worked on the vision for the.

Bengaluru, Karnataka, India

- Led design efforts for Studio, one of the flagship products- Shipped four major projects during this time which helped achieve competitor parity - Set up a roadmap for the product along with the PMs for the long term- Reduced support tickets for one of the present functionalities by 80%

Remote

- Served as Product Designer + Manager for the MVP at GroundUp- Led the design, implementation, and testing of experiences for the MVP of all three applications- Designed all aspects and established information architecture, gaining experience in the 0-1 product-building stage- Set up roadmaps and milestones for the short term- The end outcome was the MVP.

Remote

Set the foundation and built the MVP for a B2B Jewellery trading application.

Remote

-Conducted a full-fledged competitor analysis to identify feature gaps-Measured customer sentiment and documented issues through secondary research across various platforms-Identified problems present in key product areas-Created solutions for the top 3 problem statements and got them developed

Bengaluru, Karnataka, India

Worked with the team to revamp and test the user interface. Mainly involved heuristic analysis, information architecture mapping, tree testing, wireframing, prototyping, visual design, and user testing

Remote

-Conducted a contextual inquiry as well as usability testing with users to identify potential issues they would face if voice interfaces were added to shopping and banking applications.-Analyzed the quantitative as well as qualitative data and documented the insights-Scripted a research paper called "Voice augmented experience for apps in Indian languages".