Hey there! I'm Aditi, currently at MyMuse India, driving growth through multi-channel marketing. But before this, I honed my skills at Hungry Folks Media, leading a team of 3 as a Performance Marketing Manager. My experience as a former PPC specialist and now as a retention expert places me at a strategic crossroads in marketing. This intersection offers a valuable opportunity to lay the groundwork for growth in a high-performance startup.Here's how I've been making a difference at MyMuse specifically:Email Marketing: Successfully maintaining open rates of over 35% for an email list of 100K+. Led a campaign in June 2023, that smashed our 1-day sales record, generating over ₹16.5 Lakhs. For our latest product launch in January 2024, drove 42% of the launch revenue through Email & WhatsApp campaigns.WhatsApp: Built our WhatsApp channel from scratch, despite having category-related policy restrictions achieving that green tick. ✅ Optimized flows for post-purchase, COD, cart recovery, and even 2-way conversational campaigns. Beyond Email & WhatsApp: Helped the team optimize Facebook & Google Ads early on. Leading our SEO efforts, landing us on the 1st page for over 15 priority keywords. Launched a successful referral program that brought in 1200+ signups.I'm always up for a challenge and passionate about learning new things. If you're looking for someone who can drive growth through creative and data-driven marketing, connect with me!
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Growth MarketerMymuse India May 2022 - PresentMumbai, Maharashtra, India -
Paid Media ManagerHungryfolksmedia Jun 2021 - Apr 2022Mumbai, Maharashtra, India -
Freelance (Performance Marketing)Self-Employed Oct 2020 - Mar 2021
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Sr. Business AnalystViralmint Aug 2020 - Oct 2020Pune, Maharashtra, India -
Business AnalystViralmint Sep 2019 - Aug 2020Pune, MaharashtraHelping brands achieve their Target ROI through a strategic, data-driven and focused approach. -
Digital Marketing InternHeadstrait Software Sep 2018 - May 2019Mumbai Area, India -
Student Campus AmbassadorDatetheramp Sep 2017 - Oct 2017
Aditi Rathod Education Details
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Digital Marketing -
Computer Engineering -
Junior College
Frequently Asked Questions about Aditi Rathod
What company does Aditi Rathod work for?
Aditi Rathod works for Mymuse India
What is Aditi Rathod's role at the current company?
Aditi Rathod's current role is Retention @MyMuse India.
What schools did Aditi Rathod attend?
Aditi Rathod attended Iide - Indian Institute Of Digital Education, Mct's Rajiv Gandhi Institute Of Technology, Ramnarain Ruia College - Mumbai.
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