Hey there! I'm Aditi, currently at MyMuse India, driving growth through multi-channel marketing. But before this, I honed my skills at Hungry Folks Media, leading a team of 3 as a Performance Marketing Manager. My experience as a former PPC specialist and now as a retention expert places me at a strategic crossroads in marketing. This intersection offers a valuable opportunity to lay the groundwork for growth in a high-performance startup.Here's how I've been making a difference at MyMuse specifically:Email Marketing: Successfully maintaining open rates of over 35% for an email list of 100K+. Led a campaign in June 2023, that smashed our 1-day sales record, generating over ₹16.5 Lakhs. For our latest product launch in January 2024, drove 42% of the launch revenue through Email & WhatsApp campaigns.WhatsApp: Built our WhatsApp channel from scratch, despite having category-related policy restrictions achieving that green tick. ✅ Optimized flows for post-purchase, COD, cart recovery, and even 2-way conversational campaigns. Beyond Email & WhatsApp: Helped the team optimize Facebook & Google Ads early on. Leading our SEO efforts, landing us on the 1st page for over 15 priority keywords. Launched a successful referral program that brought in 1200+ signups.I'm always up for a challenge and passionate about learning new things. If you're looking for someone who can drive growth through creative and data-driven marketing, connect with me!