Aditi Burman Email & Phone Number

Toronto, Canada Area

Mondelez International is the $35 billion global snacking start up that spun off from Kraft Foods, and Cadbury-Adams in 2012. Began corporate promotions at Cadbury and redefined strategy to focus on CSR platform. Created the following programs : The Bicycle Factory, Right to Play, One for Me, One for You , which all exceeded business objectives. The Bicycle Factory has won multiple industry awards- in Canada and internationally. The program has grown 66% since its inception in 2009. Even more importantly, the Cadbury Bicycle Factory has positively impacted the lives of nearly 30,000 families of the bike recipients -students of cocoa farmers in Ghana who have used the bikes to ease their long commutes to schools. Oversaw several emerging initiatives for Kraft such as South Asian & Chinese marketing, and the Living Well with Diabetes Program. Led the Mondelez sponsorship of the Canadian Olympics Committee, strategy and full activation of the program, including the Pride and Joy campaign - fully integrated platform including, media, PR, social media, in-store activations and promo - all done in record time of 5 months. The program also included the development of a unique real-time app that celebrated wins with Canadians during moments of joy during the games. Pride and Joy won a Silver at the Media Innovation Awards and a Gold at the Media Sponsorship Awards. The lead brands grew on average of 14%, app downloads were 50% above forecast and we had media impressions of 38 MM. Negotiated deals with NHL, NHLPA and Canada Soccer for Mondelez and led oversaw strategy and activation of activation of a unique program called Get Game Ready that leverages the link between pre-game snacking and hockey pre-game rituals.

Toronto

Marketing lead on food innovation, and communication. Led the marketing, research, positioning and launch of the Value Picks launch which was the most significant shift in McDonald's value platform in Canada, resulting in the McDonald's Award of Excellence team award. Created defence and action plan for breakfast business, for which personal recognition was received from the President of McDonald's Canada. Was also the marketing lead in the launch of Chicken Snack Wrap, which was named one of the most successful launches in McDonald's Canada's history , exceeding forecast by 40%.

Worked in various roles throughout my 8 year tenure in brand management, innovation and consumer promotions.