Aditi Chadha Email & Phone Number

Denver, Co, Us

Littleton, Colorado, United States

Boston, Massachusetts, United States

Provided comprehensive support to 200+ students for Database Design & Management course. Led course content revamp, quiz & assignment creation, exam re-design, managed course logistics & conducted workshops on advanced SQL techniques

Overland Park, Kansas, United States

• Replaced 20+ individual dashboards by developing unified sales dashboard for portfolios and their products in Power BI. Streamlined data accessibility by performing data consolidation in SQL & creating DAX queries for metric calculations• Measured health of network devices by analyzing hourly-level network KPIs for high-speed internet solution. Employed SQL & Python to establish cohesive dataflow for different metrics and facilitated identification of bottlenecks in network performance• Created sales enablement PowerPoint deck for TFB - Computer vision (CV) partnership for senior marketing executives and sales team. Presented CV concept, OKRs, use-cases, value proposition of partnership to TFB strategy team executives

Gurugram, Haryana, India

• Designed & analyzed 5+ A/B experiments to improve conversion across product. Performed statistical tests in R & investigated user journeys using SQL to inform product strategies, leading to aggregate 15% gain in core metrics• Measured performance of referral & cross-sell product. Reported & monitored trends by building dashboard in Tableau, identified hidden patterns & inconsistencies to drive product optimizations, improving referral activation rate by 20%• Guided marketing strategy development by performing user-profile analysis. Applied customer segmentation using Python and SQL to define best-fit audience for monthly targeting, boosting sales by 35%• Defined product key metrics & set-up automated tracking framework using Python to monitor performance of new product. Performed churn analysis to optimize product flow using SQL to improve application rate by 25%• Performed acquisition cohort analysis on visitor journeys by querying using SQL and built dashboard in Tableau to understand cohort-based funnels. Identified opportunity to improve conversion funnel by re-routing bounced visitors• Developed MVP for automating bounced visitor cohort extraction using Python for personalized re-targeting. Led productization in collaboration with engineering team, yielding 3X improvement in conversion metrics• Conducted demographic audience analysis to market trainings in regional-languages for SEO optimization using Google Analytics. Provided insights for user acquisition, improving traffic on the language based web pages by 25%• Optimized channel-wise budget allocation by performing a comprehensive analysis and developing a tracking framework for various marketing channels across campaigns, resulting in a 12% increase in overall campaign ROI• Deployed custom tags in Google Tag Manager for A/B experiments to monitor user activities for UX improvement. Built custom reports on Google Analytics & gave actionable insights to reduce bounce rate by 10%

Gurgaon, Haryana, India

• Executed data wrangling for assessing workforce performance and developed custom measures for tracking productivity. Presented the insights and assisted HR recognize skill gaps and employee satisfaction• Determined areas of improvement in data pipeline of in-house product by setting up triggers, reducing database cleanup time by 40%• Developed REST APIs using Flask and SQLAlchemy to fetch, extract data from SQL server and build visualizations at frontend environment

Metcalfe House

Designed an ‘Electronic Nose’, a gas leakage detection system using Arduino Uno, a microcontroller board○ Using GSM module incorporated SMS alert mechanism and alarm system○ Calibrated MQ2 (gas sensor) to detect and display concentration of gas leaked

New Delhi Area, India

● Conducted secondary research to curate personalized travel packages● Comprehensive industry research for competitive analysis ● Generated 8 actionable sales leads by social media marketing● Database management and dealing with client queriesGot an insight into tracking metrics to monitor engagement on social media, such as optimal time slots for views, reach, impressions, shares, and segmentation of prospects.

New Delhi Area, India

Worked on Automatic Vending Machine on IBM Rhapsody. Used the graphical models to generate the Software application in C++.

Master'S Degree, Data Analytics, 3.96/4.00

Data management for Analytics, Foundations Data Analytics, Computation and Visualization, Data Mining, Machine learning, Applied.

Bachelor Of Technology - Btech, Electronics And Communication Engineering

Activities and Societies: Member of Roboyantriki (Robotics Society) Member of SPICMACAY SNU Chapter