Responsible for getting LWT Brands as a specified brand at all leading Designers, Relationship management with key partners. Make LWT as preferred brand for the designers & key accounts.1. Generate specifications from the designers.2. Provide timely and accurate market information including information in the areas of pricing, competitive activities, products, and other items necessary to the success of marketing strategies and programs.3. Assist in developing innovative ideas and tactics that will contribute to an increase in market share and sales.4. Daily Sales report & forecast monthly/quarterly specification & conversion.5. Follow ups and relationship building with designers and architects.6. Confer regularly with management on recommended sales strategies, promotions, and potential new applications.7. Contributing in achieving region/state’s yearly sales objectives, conducting periodic market surveys/analysis.

• Responsible for IFB points (Brand Shoppe) expansion, right from inception to the inauguration ceremony which includes location recce, designing, branding and profitability analysis.• Streamlining the Branding and Marketing activities all across the region deriving an SOP for the team & training them for the same.• Responsible for BTL Activities in Gujarat like Home Connect Programs, Consumer Sales Promotion, IFB Microwave Oven Cookery Classes, Canopy Activities, Corporate Ties-ups, Demo Van operation, Paper insertions, Hoardings, etc.• Responsible for IFB Branding at Multi-Brand Outlets and Service Franchisees i.e.in shop/GSB/outdoor hoardings in Gujarat.• Participation in exhibition, consumer and trade fairs. (Responsible for end to end planning, coordination and execution of the same). Negotiating with vendors with regards to finalization of stalls, Branding requirements and rates and other collaterals, etc.• Closely working with various advertising and event management companies for various promotional drives.• Ensure proper display at IFB branch office/IFB Point/IFB corners & the entire dealers place.

Study Of Wealth Management.To tap and understand the customer needs for portfolio management.To enhance the customer base for the Bank and simultaneously providing wealth management services i.e. tailored products to the customers.