Aditi Karandikar Email & Phone Number

Helping businesses of all sizes grow including scaling startups to the next stage, go-to-market for stealth mode portfolio companies. I am a proven Marketing leader, CMO.AI who specializes in B2B as well as b2c & b2b2c growth marketing for hi-tech, cybersecurity, fintech, AI, web 2.0, health-tech, RegTech, Proptech and cleantech. I have helped many small, mid-sized and enterprise clients scale to the next level of growth. I have worked for agencies as well as client-side, B2B as well as D2C. I have worked in seed stage, Series B, mature venture capital companies, P.E-led, mid & large enterprises and also Fortune 100 companies. I am helping companies integrate AI into their marketing and sales tech stack to increase productivity at a fraction of the costI offer Fractional CMO services with proven EOS-compliant processes around: 1. GTM with AI and fractional model cost efficiencies- Go To Market including positioning, market & competitor research, product-market fit, ICP and buyer persona evaluation and optimization of buyer journey 2. Demand Generation: content marketing, inbound & outbound integrated campaigns across the full demand funnel. I help to incrementally improve content marketing, using AI, SEO, Paid search, social media, website conversion rate optimization, email nurture and segmented drip campaigns, content syndication, affiliate marketing, events & webinars, Account Based Marketing (ABM). This is towards both net new logo acquisition as well as cross-sell and up-sell campaigns to deliver pipeline and growth target 3. Manage budget, up-level marketing team, evaluate agencies or freelancers if needed, set KPIs, analyze campaigns against goals, set up reporting dashboards, marketing operations optimizations of MAP, CRM, etc.4. Help with fundraising decks, represent Marketing on pitch decks and on startup boards5. Outsource business processes to India with BPO/KPO to reduce costs

Pleasanton, California, Us

Blackhawk Network is a Fintech company delivering branded payment solutions. I am responsible for delivering pipeline through a product-led approach. I manage a 30-person team across Marketing, Inside Sales, Events, Website, SEO, SEM, Display, Programmatic, ABM, Content Syndication & CRO. I am responsible for $10M+ budget delivering over $200M in pipeline. Both PLG & SLG strategies implemented for different product lines.

Eden Prairie, Minnesota, Us

Arcserve acquired StorageCraft to become one of the Top 5 Global companies providing Data protection, Converged Data Management platform by bringing together SaaS Backup & Data Protection, Data Storage, Cloud backup & DRaaS to enable end-to-end business continuity. I am responsible for creating pipeline for a global Sales team through both traditional & Account Based Marketing (ABM) demand generation, digital marketing, product marketing, partner acquisition & GTM while architecting a best-in-class marketing tech stack.I head Demand Generation, Event Marketing, digital Channel Marketing and Marketing Operations

San Jose, Ca, Us

VDURA (fka Panasas) is the premier provider of hybrid scale-out NAS storage for big data, HPC, and enterprise workloads. This role is responsible for returning more than 6x revenue for every Demand Generation $ spent. Leveraging various demand creation channels (ABM, Predictive Analytics, Buyer intent signals, Search, Display, Social, Email, Webinars, Email, Lists etc.) to create and accelerate pipeline. Also oversees marketing operations (including Marketo, Salesforce integration), field marketing, vendor management, channel support, martech stack evaluation, implementation & process improvements for reporting and analytics. Was involved in hiring, growing and managing team from scratch.

Kanata, Ontario, Ca

Worked at Shoretel which was acquired by Arcserve.• Responsible for soups-to-nut demand generation campaigns for ShoreTel's VoIP, Unified Communication, UCaaS / SaaS and Cloud Telephony solutions. • Leveraging content marketing, SEO, Paid Search, Display, Email Marketing, Social Media amplification, Events, Webinars etc. to generate and nurture quality leads. • Adept at TOFU, MOFU, BOFU lead generation, lead scoring & converting MQLs to SQO using HubSpot Marketing automation and SFDC CRM integration.Marketing demand generation carries 30% of revenue goal.

San Francisco, California, Us

LiquidSpace is the real-time SAAS Cloud based commercial real estate marketplace.Responsible for :● Overall marketing strategy to grow LiquidSpace.com and mobile app revenue with consumers as well as SMB and Enterprise clients● To generate leads through integrated marketing campaigns for Sales follow up (B2B audience) and customer acquisition generating revenue from app and website● Oversee a marketing team and outside agencies for SEO, Advertising, Social Media, PR, Email and Events● Manage and scale various strategic accounts

Palo Alto, Ca, Us

Worked in the Web Marketing team for digital campaigns in VMware, Palo Alto as contractor

San Jose, Ca, Us

Full funnel marketing; integrating Search and Social with Demand generation across global cisco.com properties to generate leads and revenue.

San Jose, Ca, Us

Managing go-to-market, product launches, customer acquisition, customer retention & engagement of agency's Digital / Online / Interactive marketing for Fortune 500 clients in various industry sectors. Handle marketing strategy, analytics and market research besides SEO,SEM & Social Media campaigns.Clients : Paypal, Intel Capital, Cisco, Nicira, Mattel, Levis, Dockers, William-Sonoma, Stanford /LPCH, Sungevity, Tempur-pedic, Driscoll's, Clearsaleing, Plantronics, Driscoll's, Clearsaleing

San Jose, Ca, Us

Helped hospitality industry clients rank in search results to drive revenue via digital channels.

Pune, In

Managed exports of axle beams, crankshafts, seamless tubes across the globe.

Stanford Innovation And Entrepreneurship Certificate, Entrepreneurship/Entrepreneurial Studies

Data Science Certificate, Data Science: Bridging Principles And Practice

Masters, International Business

Master Of Science - Ms, Organic Chemistry