Aditi Malik Email & Phone Number

Delhi, India

Primarily, make a customer’s purchase journey enriching. Shape the brand image, by understanding consumer insights and execute marketing campaigns as per what the consumers want. Build brand awareness while augmenting the brand value and the overall profitability of the company. Adapt to the dynamic and transitional market of today. • Develop brand strategies that resonate with the target audience or customers.• Develop brand growth through the right strategies and plans for brand reputation monitoring.• Build brand awareness and propel the company towards its mission and vision.Marketing Communications- Content Strategy: Supervising content creation across various media to ensure alignment with brand values.- Media Planning: Working with advertising and media agencies to plan, execute, and analyze media campaigns.- Public Relations: Managing external communications and media relations to maintain a positive brand image.Cross-functional Leadership- Collaboration: Working closely with product development, sales, finance, legal teams to ensure alignment with brand goals.- Stakeholder Communication: Reporting progress and performance to senior leadership and key stakeholders.- Budget Management: Managing brand marketing budgets, ensuring cost-efficiency while maximizing brand impact.Team Leadership:- Mentorship: Leading and developing junior brand managers or marketing & Sales teams, offering guidance and support.- Resource Allocation: Ensuring the right talent, tools, and resources are available to execute branding strategies effectively.Performance Monitoring & Analysis- KPIs & Metrics: Defining key performance indicators (KPIs) for brand performance.- Reporting: Analyzing campaign effectiveness, customer feedback, to make data-driven adjustments.- Competitive Benchmarking: Tracking competitor activities and adjusting strategies to maintain a competitive edge.

Gurugram, Haryana, India

• Devise various marketing strategies, in direct communication with Apple senior leadership as well as internal leadership, in order to impact sale.• Manage in-store brand activation programme, across all stores & service centers including customer surveys, employee engagement activities, testimonials, brand campaigns etc.• Store audits & inspection. Liaising & negotiation with vendors. Budgeting & Invoicing.• Identify and manage branding at sites & communication. Develop feedback surveys. • Region wise brand programs, planning & execution, such as Education Program.• Build sustainable relationships & partnerships with other key players such as vendors, advertising agencies.• Update senior leadership on the progress of marketing activities & reporting on the results of campaigns.• CULTURE BUILDINGo Foster a positive & productive work culture, especially for remote teams to keep their motivation level high. o Represent every big & small achievement on the corporate social channel, LinkedIn; employee / brand awards, employee anniversary, other occasions – Labour Day, Men’s Day. o Conduct in-store employee & customer engagement activities and showcase them online; such as on the occasions of Valentine’s Day, Republic Day, Diwali, Women’s Day and more. o Endorse brand via employee testimonials that ultimately promote the values, beliefs, and actions in the organization. o Represent culture & its significance at a larger level, during the company offsite. • EVENT MANAGEMENTo New Store launches, store anniversaries; drive promotional activities such as identify local media, PR, influencers to connect & collaborate with in order to generate buzz. o Prepare checklist of government officials, VIPs, hospitality, institutions, industries to invite and extend our association. o Collaboration with aggregators for bater deals for customers via coupon distribution & online content promotion.o Analyse the event’s success and prepare reports.o Obtain permits.

• Drive a community of 500+ Influencers (All genres - PAN India) for Imagine Apple Premium Reseller brand & product promotion, visibility and footfall.• Digital asset management (Digital + Online); basis campaigns, targets and themes.• Manage agencies for effective execution of paid marketing campaigns, content creation & curation for different channels (Online & Offline).• Create engaging and informative content for the website, social media, and other content marketing channels that the business is leveraging.• Run Social Media contest and thereby boost engagement on respective channels and manage logistics for the same.• Oversee all digital marketing campaigns for across LOBs.• Contribute in training programs being conducted for the ground staff. Enlighten them on the significance & relevance of Social Media in retail segment and from the business point of view as well. • Prepare quarterly content plan covering day-to-day activation and bucketing, all small & big campaigns & activation programs and events.

Gurgaon - Delhi

On the whole, effective brand management in the online space and strategically embed the premium aspect of the product among the target group!• Develop, implement and manage product listings and promotion on Social Media channels as well as eCommerce portals.• Manage and oversee content for all range of products based upon their USPs.• Collaborate with institutions and organisations of various genres in order to drive sales & marketing in different popcorn verticals such as Hospitality, Education, Corporate, Airlines, Railways, Online Ecommerce Space and Retail.• Vertical expansion via Social Connect with Colleges & Schools.• Communicate with Industry professionals and influencers to create a strong propelling FMCG network of the brand.• Celebrity networking and engagement to build powerful connect among the target audiences.• Support the eCommerce team in boosting sales by running strategic social media paid campaigns, targeting niche category audiences via custom audiences and lookalike. Remarket them later whenever required. • Create a comprehensive log of vertical wise database for network expansion via Email Marketing, influencer marketing, Facebook & Instagram Marketing. • Work with copy and design team to ensure content is crisp, informative and appealing.• Work closely with retail team to ensure smooth stock movement and right stock placement at all retail chains in order to position the brand better on social media. Encouraging positive customer stories.• Work closely with sales and operations team to ensure no event is missed to be captured on social media. • Connect with existing and new business partners to get constructive feedback from them and utilize them as brand testimonials. • Closely monitor the online brand chatter and utilize it to further constitute an encouraging sentiment story in the social space. • Manage the brand’s repo online by timely responding to all queries and take care of fans and customers’ needs.

Mumbai, Maharashtra, India

Gurgaon - Delhi

Overall effective management of clients to create a digital media strategy that collaborates with marketing, PR and advertising campaigns, top influencers, competitors, and trends in clients’ industries.• Responsible for strengthening the client relationship with polished work.• Work with teams to create a solid branding message that’s reflected across atomic marketing materials and social media content.• Strategizing and executing all digital campaigns which include social media management, creative ideation and PR.• In charge to create timely and engaging content optimized for platform used and intended audience.• Monitor sites for customer service opportunities and initiate conversations on behalf of the client. Participate in daily / weekly / monthly client calls, and lead them.• Analyze and report social media actions on a monthly basis for successes and new opportunities.• Responsible for budget management including tracking, reporting, and invoicing.• Stay current with social media trends and tools.• New Business Pitches – Help identify and devise the strategy for the brand on digital basis the brief.• Along with this, I also have a clear understanding of content, platforms, various social media tools, community management (bloggers, PR, influencers etc), social media website development, social media analytics, and have a basic understanding of Search Engine Optimization and Search Engine Marketing. • Clientele industries include: Aviation - Delhi Airport, FMCG - US Cranberries and Banking - HDFC Bank

Noida Area, India

• PAN India cross departmental coordination with Editorial team, design, social, video and print team to create, curate and provide quality content (News, reaction videos, visuals) from their respective zones, to drive digital strategies.• Devised strategies for respective channels towards brand building, by smartly amplifying the created and curated data on social channels.• Website traffic. (Target Based, Monthly). Paid campaigns (Budget allocation and consumption)• Manage target driven extensive engagement on respective pages (Target Based, Monthly) via intelligent (pre-decided and real time) post mix.• Extensive campaigning on current hot topics / events. • Competition mapping and managing monthly performance measurement reports.

Gurgaon, India

• Content planning – Daily, weekly and monthly.• Branding and promotion strategy.• Fan acquisition, engagement and conversion strategy.• Design management – Managing end to end delivery of visuals• Email and web marketing• Driving online campaigns including influencer marketing.• ORM. Handling end-to-end escalations across social channels, reviews sites and forums• Performance measurement and establishing ROI.• Proactively leveraging occasions to acquire/engage customers and fans.• Cross coordination between teams for campaign delivery.• Brainstorming and ideation during pitches.• Client management on a regular basis.• Blogger / Influencer Program.Brand Portfolio - HCL, TimesJobs, Jockey India, Thums Up and Emami

Gurgaon, India

• Social Media Marketing & ORM.• Cross traffic diversion (Social Media – Website – Social Media),• Engagement, micro engagement.• Fan acquisition & conversation.• Social Campaigns – Brand, product and engagement led.• Email Marketing.• Social Media Optimization.• Content seeding. • Performance measurement reports. • Cross departmental communication and coordination for campaign launch.

Post Graduate Diploma In International Business, Marketing

Bachelor’S Degree, Business/Commerce, General

Education record

Diploma, Retail Management