Aditi Mishra Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, India

- Managing a diverse portfolio of clients (Piramal Realty, M3M, Tata Housing,House of Hiranandani, Rustomjee, Raheja Universal, etc.) while ensuring high . levels of satisfaction and retention through tailored service offerings;- Expanded client base by ~25% by acquiring new clients through strategicpitches, targeted outreach, and successfully converting leads into long-term . partnerships;Worked in a multi-disciplinary setting to undertake various tasks across . Marketing, Customer Experience, and Sales domains;- Responsible for driving and executing firm’s growth strategy; collaborating with growth leadership to drive growth strategy in B2B setting; defining, developing, executing, and analyzing technical market uses cases; and setting up and validating core KPIs such as Marketing ROI, Marketing Mix, and Customer Acquisition Cost to ensure that the team leverages this knowledge to drive commercial success; and- Undertook contract negotiations to optimize pricing models (including retainer and mandate structures), and drafting / reviewing SLAs and contracts to ensure clarity in deliverables and expectations.

Mumbai, Maharashtra, India

1. Marketing Strategy (ATL, BTL, and Digital): - Crafted brand strategy differentiating MICL from competitors, maintainingidentity consistency through various touchpoints- product design, marketing, and online presence; Provided customer and market insights during Go-To-Market (GTM) processes; - Oversaw end-to-end digital marketing cycle, driving brand growth. Leading web, email, social media, and display ad campaigns from conception to effective execution; - Responsible for assessing KPIs and ROI to forecast, measure, and report on overall campaign performance; and - Led the team responsible for Integrating newspaper, SMS/WhatsApp, hoarding, digital branding, digital launch, asset creation, CP support, event management, exhibitions, branding, PR, landing page development, AMC, SEO, and social media.2. Managed 4 Campaigns where I: - Developed and executed multi-faceted campaigns to drive sales and Brand development. This included drafting budgets, resource allocation, andmarket & trend analysis; and - Utilized data-driven insights to develop and execute competitive strategiesencompassing community event sponsorships, property showcases, and referral programs.

- Drove inbound leads via Content Marketing; authored blogs, case studies, and . designed newsletters & infographics;- Strengthening local PR efforts by closely liaising with PR agencies and developing and executing product placement along with managing key Opinion Leaders (KOLs) and ensuring effective partnerships; - Managing day-to-day posting, editing and optimization of content on multiple social media; and- Maintaining, measuring, and reporting on performance across all digital channels.

Jaipur, Rajasthan, India

- Orchestrated full-cycle production of Digital Content, Press releases, and Service . pages; and- Directed diverse social media content creation, graphics, engagement tracking, and follower growth, refining metrics-driven strategies.

Jaipur, Rajasthan, India

- Assisted students with Multiple Disabilities, Cerebral Palsy, Autism, and other Mental Challenges;- Worked on the development of the students’ interpersonal skills while counselling the involved stakeholders- parents and other family members;- Participated in event management and other recreationary activities at the school.

Master Of Arts - Ma, English Language And Literature/Letters

Bachelor Of Arts - Ba (Honrs.), English Language And Literature/Letters, Psychology