Aditi Nath Email & Phone Number

Lucknow, Uttar Pradesh, India

• Developed data-driven insights by analyzing market data, identifying key opportunities and threats, and providing actionable recommendations to enhance market position.• Collaborated cross-functionally to define target customer segments, ensuring tailored marketing approaches and optimized resource allocation.• Executed market segmentation strategies to tailor product positioning and messaging, resulting in increased customer engagement and market share.• Conducted SWOT analyses to assess internal strengths and weaknesses, as well as external opportunities and threats, guiding strategic planning and risk mitigation.• Established key performance indicators (KPIs) for market performance, monitored metrics, and continuously refined strategies to meet business objectives.• Led cross-functional teams in developing and executing marketing campaigns, ensuring a cohesive approach across various channels for optimal market penetration.

• Sound understanding of software development methodology, processes and tools.• Defining project scope, goals and deliverables, create effective technical and project documentation.• Project estimation, schedule, timelines and tracking and reporting on the status of projects to concerned stakeholders.• Strong expertise in applying changes management practices, project deliverables, including training, communications, and end-user engagement to ensure successful project adoption.• Successfully planned and executed project phases including estimation, planning, build, UAT/testing, Go-Live deployment etc• Collaborated with internal and external teams to conduct a current state assessment and develop a target state solution by conducting a gap analysis on the business requirements• Developed detailed project execution plan and managed all implementation processes including resource allocation, progress tracking and monitoring change control process • Ensuring testing, documentation, training and on-time delivery is achieved within budget constraints

Lucknow, Uttar Pradesh, India

• Conducted comprehensive market analysis, including competitor research, industry trends, and consumer behavior, to inform strategic decision-making.• Created and implemented effective go-to-market strategies, aligning product launches with market demand and maximizing revenue potential.• Contributed to the development of pricing strategies based on market analysis, competitive positioning, and value propositions to optimize profitability.• Overall responsibility for material sourcing and procurement, inventory planning, purchase, logistics and commercial operations, store management and warehousing.• Responsible for managing KPI and KRA including critical input factors related to financial outlay, budget and costing, resource allocation, delivery milestones, health check and performance reporting, success criteria and benchmarking, risk evaluation and mitigation, issue management and corrective actions to ensure overall program success • Augmenting project resources with capacity planning, management reporting, QC\QA practices to ensure highest quality standards • Collection, analysis and dissemination of key results and findings to the relevant stakeholders to ensure program is tracked and any deviations are rectified by appropriate corrections and adjustments

New Delhi Area, India

• Involved in market research, proposal development, bidding and tendering process• Worked closely with external customers in capacity planning to estimate and provision for the optimal resources required to deliver the scheduled client projects in the most cost-effective, efficient and time-bound manner.• Supported in partnership building with Clients.• Wrote concept notes on emerging products supported with market research• Involved in planning, organizing, coordinating the timing and utilization of resources of the organization to deliver excellent quality services.• Supported value added activities like management reporting, structured information and data flow resulting in detailed analysis and accurate decision making

New Delhi Area, India

• Formulated company-wide policies and find the most efficient ways to implement them in day to day operations and facility management.• Identified and collaborated with various legal, financial and manufacturing entities for strategic tie ups • Creating roadmap for Investor outreach and sourcing of funds through PPP/VC/Angel Investors/Early Employees/ Private equity firms• Conducted market research to identify competitor landscape, potential customer segments, product placement, pricing and upcoming opportunities • Proposed and acquired long term contract from Gujarat Government.• Devised and set up Organizational hierarchy, setup matrix, Business units and legal entities• Hired core management resources and organised the employee on boarding trainings.

New Delhi Area, India

Role and Responsibilities:- Facilitate workshops to capture detailed business requirements for setting up of online, B2B and C2B workplaces, digital channels, operational model, user workflow and logistics.- Apply change management where needed, conducted gap-analysis and impact assessment exercises.- Delivery of key artefacts (EoI, RFI, RFP, PoC, BRD, Use Cases, FSD, DFD, Traceability Matrix). - Collaborated with customers and their partners in generating promotional content, online distribution, and client messaging framework.- Implementation of corporate blog and devising wiki strategy. Online content for brand promotion, marketing mailers, user feedback, online surveys and conference registration.- Content management and workflow for highly effective social media content, customer engagement platform, webinar and digital conference. - Designing and implementing interactive corporate website with intuitive navigation.- Managing business relationship with clients and end-users to understand unique business requirements to effectively deliver content-rich online applications and targeted advertising campaigns.- Competitive market research for determining opportunities for expansion and provide compelling proposals for clients.- Work closely with both project managers and senior management in India and UK by sharing findings which contribute in developing the future business strategies on behalf of the customers.- Dedicated involvement in activities to aggregate, analyse, evaluate and report on client marketing needs (email, search, social media and advertising campaigns) .- Change Management and transformation models for revamping existing static websites into interactive portals with responsive UI.- Work as a liaison and SPOC between offshore technical teams and the stakeholders in UK.

London, United Kingdom

IP Quest is a specialized training service provider having expertise in imparting IPR training and consulting services. It has pioneered the game based learning IP training module which introduces intellectual property to participants using a special board game.Key Responsibilities:- Analysing the current state of the industry, competitive market research and provide recommendations for the business strategy and product positioning.- Identify new opportunities in training sector and provide recommendation for market penetration.- Conceptualizing new products and tailor made services to existing and prospective clients.

Pune

Core Responsibilities:- Delivered flagship online customer application which offered a consolidated view of the live rates of major markets by collating market data feeds received from different vendors across the globe, which resulted in 35% decrease in latency of the data.- Revamped incident resolution workflow for service delivery teams of Morgan Stanley to achieve synergy in operations, which increased customer satisfaction, decreased turnaround time and reduced cost up to USD 60,000 per annum.- Documented knowledge base for product functionality and SOP that focused on providing timely, quality solutions which resulted in considerable time saving during issue resolution and during system outages. - Proposed new product designs to incorporate enhanced end-user functionality which resulted in reduction of average lead-time of customer onboarding from 3 days to less than 24 hrs.- Envisaged the format of the monthly governance report for PMO, which enabled the management to have a snapshot of key metrics and allowed them to take strategic decisions for budgeting, costing, revenue and employee utilization.- Achieved on time product delivery as per agreed time frames and ensured consistency of project deliverables by using quality checks and periodic reviews.- Collated best practices, learnings and business case studies and published white papers, presented webinars and conducted knowledge sharing sessions.

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: PR of Women In Business Club and Cass Entrepreneurship Society , Joint winner of the easyCar Marketing challenge.

Bachelor Of Engineering (Be), Computer Science

Activities and Societies: Member of Leo Club