Aditi Nath Email & Phone Number

Lucknow, Uttar Pradesh, India

• Developed data-driven insights by analyzing market data, identifying key opportunities and threats, and providing actionable recommendations to enhance market position.
• Collaborated cross-functionally to define target customer segments, ensuring tailored marketing approaches and optimized resource allocation.
• Executed market segmentation strategies to tailor product positioning and messaging, resulting in increased customer engagement and market share.
• Conducted SWOT analyses to assess internal strengths and weaknesses, as well as external opportunities and threats, guiding strategic planning and risk mitigation.
• Established key performance indicators (KPIs) for market performance, monitored metrics, and continuously refined strategies to meet business objectives.
• Led cross-functional teams in developing and executing marketing campaigns, ensuring a cohesive approach across various channels for optimal market penetration.

• Sound understanding of software development methodology, processes and tools.
• Defining project scope, goals and deliverables, create effective technical and project documentation.
• Project estimation, schedule, timelines and tracking and reporting on the status of projects to concerned stakeholders.
• Strong expertise in applying changes management practices, project deliverables, including training, communications, and end-user engagement to ensure successful project adoption.
• Successfully planned and executed project phases including estimation, planning, build, UAT/testing, Go-Live deployment etc
• Collaborated with internal and external teams to conduct a current state assessment and develop a target state solution by conducting a gap analysis on the business requirements

Lucknow, Uttar Pradesh, India

• Conducted comprehensive market analysis, including competitor research, industry trends, and consumer behavior, to inform strategic decision-making.
• Created and implemented effective go-to-market strategies, aligning product launches with market demand and maximizing revenue potential.
• Contributed to the development of pricing strategies based on market analysis, competitive positioning, and value propositions to optimize profitability.
• Overall responsibility for material sourcing and procurement, inventory planning, purchase, logistics and commercial operations, store management and warehousing.
• Responsible for managing KPI and KRA including critical input factors related to financial outlay, budget and costing, resource allocation, delivery milestones, health check and performance reporting, success criteria.
• Augmenting project resources with capacity planning, management reporting, QC\QA practices to ensure highest quality standards

New Delhi Area, India

• Involved in market research, proposal development, bidding and tendering process
• Worked closely with external customers in capacity planning to estimate and provision for the optimal resources required to deliver the scheduled client projects in the most cost-effective, efficient and time-bound.
• Supported in partnership building with Clients.
• Wrote concept notes on emerging products supported with market research
• Involved in planning, organizing, coordinating the timing and utilization of resources of the organization to deliver excellent quality services.
• Supported value added activities like management reporting, structured information and data flow resulting in detailed analysis and accurate decision making

New Delhi Area, India

• Formulated company-wide policies and find the most efficient ways to implement them in day to day operations and facility management.
• Identified and collaborated with various legal, financial and manufacturing entities for strategic tie ups
• Creating roadmap for Investor outreach and sourcing of funds through PPP/VC/Angel Investors/Early Employees/ Private equity firms
• Conducted market research to identify competitor landscape, potential customer segments, product placement, pricing and upcoming opportunities
• Proposed and acquired long term contract from Gujarat Government.
• Devised and set up Organizational hierarchy, setup matrix, Business units and legal entities

New Delhi Area, India

Role and Responsibilities:- Facilitate workshops to capture detailed business requirements for setting up of online, B2B and C2B workplaces, digital channels, operational model, user workflow and logistics.- Apply change management where needed, conducted gap-analysis and impact assessment exercises.- Delivery of key artefacts (EoI, RFI, RFP, PoC, BRD, Use.

London, United Kingdom

IP Quest is a specialized training service provider having expertise in imparting IPR training and consulting services. It has pioneered the game based learning IP training module which introduces intellectual property to participants using a special board game.Key Responsibilities:- Analysing the current state of the industry, competitive market research.

Pune

Core Responsibilities:- Delivered flagship online customer application which offered a consolidated view of the live rates of major markets by collating market data feeds received from different vendors across the globe, which resulted in 35% decrease in latency of the data.- Revamped incident resolution workflow for service delivery teams of Morgan.

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: PR of Women In Business Club and Cass Entrepreneurship Society , Joint winner of the easyCar Marketing challenge.

Bachelor Of Engineering (Be), Computer Science

Activities and Societies: Member of Leo Club