Aditi Rao Email & Phone Number

California, United States

Define a strong visual brand identity, including logo and initial app designs, measured by consistent branding across all touchpoints. Enhance user experience satisfaction through meticulous platform testing for intuitiveness and functionality, measured by reduced bugs.

Designed and enhanced the app interface to boost its intuitiveness, ensuring a seamless user experience and greater user retention. Implemented strategic improvements to the splash screen, leading to a significant increase in user sign-ups. Conducted in-depth user research to determine and optimize the most effective user flow.

London, England, United Kingdom

Rotational internship through Organic Social, Email Marketing, Paid Media, and SEO teams, learned best practices and directly contributed to presentation material used in 3 potential client pitches. Solved a client issue regarding information accessibility using user research, wireframing, and prototyping to presented a new site proposition to supervisor.

Canada

Streamlined the visual design process, enhancing solutions through ideation and multiple revisions. Explored diverse design options and translated designs into code using HTML from Bootstrap, resulting in refined user experience and visually appealing designs.

UC Davis

Facilitated experiment flows and working with postdocs and graduate students to ensure quality of data remains high throughout study.Calibrated experiments using an eye tracking machine to minimize errors in recorded data, later used for qualitative analysis.

Design, recruit, and administer tests to experiment participants ages 10 - 23 years. Analyze data patterns in test results to form conclusions on executive cognitive functions associated with effort-based praise as compared to performance based praise. Learn and use R to analyze collected data and identify patterns in said data.

Creates promotional materials + reaches out to students to promote increased attendance and engagement at organization events. Collaborate with peers on a national level to maintain a uniform brand identity and design apparel to showcase the organization’s core message

The Women’s Network is the largest collegiate women’s networking organization in the nation. TWN’s mission is to support collegiate and recently graduated women and celebrate ambition. The Network hosts experiential events to build relationships and authentically connect with peers, mentors, and industry leaders. Join the Network: bit.ly/jointwn

Assisted with the onboarding process of new users, worked on UX design, and increased the app's intuitiveness. Created and edited instructional videos about several app features and wrote multiple outreach pieces.

San Jose, California, United States

- Participated in the peer to peer tutoring program under the National Honor Society, where members who excel in certain subjects help other high schoolers- Role included tutoring students in various levels of Mathematics ranging from Pre-Algebra to Calculus and guiding them to have a successful academic school year

Intern at Stanford University School of Medicine in the Stanford Neurodiversity Program; understood the concept of neurodiversity on a broader level, developed outlines with peers through several discussions and simulations, presented final design to multiple lab researchers including Dr. Fung.

San Francisco Bay Area

Bachelor'S Degree, Cognitive Science

High School Diploma, General Studies

Activities and Societies: Speech and Debate, American-Indo Student Association, National Honor Society, Link Crew