An experienced digital marketer with six years in the consumer electronics and IT services sectors. Currently serving as a Pre-Sales and Digital Marketing Executive at Cardinal Integrated Technologies, where I create compelling content for, and drive social media marketing initiatives across all platforms. I also manage internal and external marketing communications for the organization such as the company newsletter and press coverage. During my pursuit of a Master's degree in IT/Operations & Marketing (PGDM batch 2020-22 / 7.8 CGPA), I completed a summer internship with Tata Consumer Products Ltd. (TCPL), gaining hands-on experience in market surveys, sales tracking, and collaboration with the sales team.Previously, I held the role of Senior Executive in the Digital Marketing & PR team at iBall, where I spearheaded product promotions across various digital platforms (Facebook, Twitter, Instagram, and Google AdWords), managed content creation for the official website and social media channels, and provided SEO recommendations for website optimization.In my early career at iBall, I transitioned from a fresher to Assistant Manager within the Product Evaluation team for Mobile & Tablet PCs. This role honed my skills in international supplier coordination, project management, inter-team communication, and online market analysis.Known for my strong communication and writing abilities, leadership qualities, patience, sincerity, coordination skills, logical approach to problems, and comprehensive subject and technical knowledge, I thrive as a team player and I am ready to take the lead when required.
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Pre-Sales & Digital Marketing ExecutiveCardinal Integrated Technologies Inc Feb 2022 - Oct 2023Lucknow, Uttar Pradesh, India1) Managed overall social media presence | LinkedIn, Facebook, Instagram, Twitter, & YouTube.2) Social media content bucket planning, and content creation for posts, conceptualized post design ideas. 3) Conceptualized & Created social media posts using tools like Canva.4) The content creation strategy led to increase in Amplification Rate by 240% (10 to 34 per post) and Applause Rate by 300% (1 to 4 per post). 5) Spearheaded the quarterly newsletter of the organization. Released 7 newsletters. Created and compiled the good-to-know & need-to-know information for In-Market and Affinity Audiences.6) Collaborated with media personnel to arrange press coverages for events and participation, wrote press coverages.7) Point of contact (POC) for the marketing team. Organized & Managed SharePoint for the Marketing Team.8) Served as the primary contact for all inter & intra-team communication along with vertical communications pertaining to marketing. -
Member - Student Development CouncilJaipuria Institute Of Management May 2021 - Apr 2022Lucknow, Uttar Pradesh, India -
Coordinator - Social Responsibility CommitteeJaipuria Institute Of Management May 2021 - Apr 2022Lucknow, Uttar Pradesh, India
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Junior Member - Social Responsibility CommitteeJaipuria Institute Of Management Sep 2020 - May 2021
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Summer InternTata Consumer Products May 2021 - Jul 2021India1) Sales data analysis and market study for Tata Salt in Maharashtra, Goa and Chhattisgarh (West 2) region.2) Map the potential against the current sales and analyze the gap in the market.3) Calculated the current market strength & expansion scope.4) Worked on the rural distribution tracker with a team of 4 Area Sales Managers leading 28 Territory Sales Managers.5) Communicated the progress made by each Area Sales Manager and their respective Territory Sales Managers every week in terms of adding the rural distributors in their jurisdiction.6) Worked closely with low-performing Territory Sales Managers, discussed their problems, and provided solutions.7) Data Analysis using Excel - Pivot Table, Lookup & Dashboard. -
Sr. Executive Digital Marketing & PrIball India Mar 2017 - Sep 2018Mumbai, Maharashtra, India1) Managed PAN India social media marketing, search engine marketing & SEO content creation.2) Product promotion across various digital platforms including Facebook, Twitter, Instagram, YouTube, Google Ads using Paid & Organic marketing.3) Major Paid campaigns were launched on Google Ads, Facebook & Instagram.4) Handled the queries on social media pages and routed them to the proper channels if required.5) Management and analysis of monthly SBU wise promotional budget in terms of spends, cost-per-lead & click through rate.6) Created Content for New product webpages. I was able to create content for 30 webpages.7) Drafted press releases for new product launches in coordination with PR Agency.8) Owned Inter and intra departmental communication for digital marketing team. -
Asst. Manager Product Evaluation Team (Mobile+Tablet Pcs)Iball India Mar 2013 - Oct 2015Mumbai Area, India1) Project management (Mobiles & Tables PCs).2) Coordinated with overseas vendors. 3) Overviewed the timeline of all the projects and handled contingencies.4) Meet with technological partners such as chipset manufacturers (e.g., Qualcomm & Snapdragon)5) Led the iBall Aasaan 3 Senior Phone project. Timeline Creation, Features Finalization, Software Testing, User Manual & Packaging, Shipment Follow-ups & Quality Checks.6) Inter-department coordination with teams such as RMA (Return Material Authorization) and Customs. 7) Online market analysis of competitive Mobile and Tablet PC brands.8) Data Analysis using Excel - Pivot Table, Lookup & Dashboard.
Aditi Rana Education Details
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General Studies
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Wireless & Mobile Communication
Frequently Asked Questions about Aditi Rana
What is Aditi Rana's role at the current company?
Aditi Rana's current role is Digital Marketer | Performance Marketing Specialist | Social Media & Content Strategy Enthusiast | Ex-Cardinal Integrated Technologies | Ex-iBall.
What schools did Aditi Rana attend?
Aditi Rana attended Jaipuria Institute Of Management, Lucknow, Centre For Development Of Advanced Computing, Bundelkhand University.
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Aditi Rana
Hr Leader With ~10 Years Of Experience In Partnering With Businesses To Solve For Talent Opportunities.Gurugram2yahoo.com, americanexpress.com -
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Aditi Rana
Hr Strategy & Transformation | Deloitte - Manager | Ex-Goldman Sachs - Product Manager | Ex-Wipro Technologies - ConsultantGurugram3gmail.com, goldmansachs.com, gs.com -
Aditi Rana
Bachelors In Business Management Student | Hr Management Student | Adding Value To Corporate Culture And Employee Well-BeingBengaluru
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