Aditi Rana Email & Phone Number

Lucknow, Uttar Pradesh, India

1) Managed overall social media presence | LinkedIn, Facebook, Instagram, Twitter, & YouTube.2) Social media content bucket planning, and content creation for posts, conceptualized post design ideas. 3) Conceptualized & Created social media posts using tools like Canva.4) The content creation strategy led to increase in Amplification Rate by 240% (10 to 34 per post) and Applause Rate by 300% (1 to 4 per post). 5) Spearheaded the quarterly newsletter of the organization. Released 7 newsletters. Created and compiled the good-to-know & need-to-know information for In-Market and Affinity Audiences.6) Collaborated with media personnel to arrange press coverages for events and participation, wrote press coverages.7) Point of contact (POC) for the marketing team. Organized & Managed SharePoint for the Marketing Team.8) Served as the primary contact for all inter & intra-team communication along with vertical communications pertaining to marketing.

Lucknow, Uttar Pradesh, India

Lucknow, Uttar Pradesh, India

India

1) Sales data analysis and market study for Tata Salt in Maharashtra, Goa and Chhattisgarh (West 2) region.2) Map the potential against the current sales and analyze the gap in the market.3) Calculated the current market strength & expansion scope.4) Worked on the rural distribution tracker with a team of 4 Area Sales Managers leading 28 Territory Sales Managers.5) Communicated the progress made by each Area Sales Manager and their respective Territory Sales Managers every week in terms of adding the rural distributors in their jurisdiction.6) Worked closely with low-performing Territory Sales Managers, discussed their problems, and provided solutions.7) Data Analysis using Excel - Pivot Table, Lookup & Dashboard.

Mumbai, Maharashtra, India

1) Managed PAN India social media marketing, search engine marketing & SEO content creation.2) Product promotion across various digital platforms including Facebook, Twitter, Instagram, YouTube, Google Ads using Paid & Organic marketing.3) Major Paid campaigns were launched on Google Ads, Facebook & Instagram.4) Handled the queries on social media pages and routed them to the proper channels if required.5) Management and analysis of monthly SBU wise promotional budget in terms of spends, cost-per-lead & click through rate.6) Created Content for New product webpages. I was able to create content for 30 webpages.7) Drafted press releases for new product launches in coordination with PR Agency.8) Owned Inter and intra departmental communication for digital marketing team.

Mumbai Area, India

1) Project management (Mobiles & Tables PCs).2) Coordinated with overseas vendors. 3) Overviewed the timeline of all the projects and handled contingencies.4) Meet with technological partners such as chipset manufacturers (e.g., Qualcomm & Snapdragon)5) Led the iBall Aasaan 3 Senior Phone project. Timeline Creation, Features Finalization, Software Testing, User Manual & Packaging, Shipment Follow-ups & Quality Checks.6) Inter-department coordination with teams such as RMA (Return Material Authorization) and Customs. 7) Online market analysis of competitive Mobile and Tablet PC brands.8) Data Analysis using Excel - Pivot Table, Lookup & Dashboard.

Post Graduate Diploma In Management, General Studies

Post Graduate Diploma (6 Month), Wireless & Mobile Communication

Engineer’S Degree, Electronics And Communications Engineering, 1St