Aditi Rani Email & Phone Number

Product Operations-Management and Campaign Management : Product enrichment of Recharge and Utility vertical of Paytm.Improved Validations and Reminders.Funnel Conversion.Improved Recents/Repeat Card Messaging.Proficient in Creation of Cross Channel Campaigns.Proficient in Creation Audience Segments for Campaigns as per requirements.Perform UAT, A/B, Regression, Functional testing of new features and screens.Possess ​deep knowledge of ​Catalogue​​, ​Cart, Fulfilment and ​Frontend/​Backend ​syncs.Storefront/ Central Merchandiser:Administer Paytm and Paytm mall homepage of Mobile and Web application.Design and implementation of Hamburger Navigation menu of Paytm/Paytm mall homepage.Create and organize Category Landing Pages for better user engagement.Generate daily reports of Clicks, Views and Impressions of Paytm homepage.Improve UI and UX through new widgets/views, bug fixes and design revamps.A/B Testing of Banners and Widgets.Keyword curation using Keyword planner tool and manage search of Paytm APP/Web.Creation of Cohorts and Campaigns as per requirement.Proficient in CleverTap for Campaign Creation and Execution and Salesforce CRM.