Aditi Ray Email & Phone Number

Delhi, India

Gurugram, Haryana, India

• Led comprehensive digital marketing strategies focusing on Google & Facebook paid campaigns, affiliate partnerships and remarketing initiatives for health insurance and travel insurance.• Orchestrated Google app campaigns to drive app installs and engagement at 78% lower cost of conversion.• Work Cross-functionally with partners, agencies and internal teams to execute high-impact campaigns, consistently exceeding performance benchmarks improving share of impressions by 121%, cost of conversations by 105% and increase in the click-to-lead ratio 114%• Work cross-functionally with martech, analytics and data team to deliver customer experience driven business engine• Utilized analytical tools to analyze user data and campaign metrics, deriving actionable insights to optimize campaign effectiveness and ROI.• Spearheaded the introduction of new business channels such as Progressive Web Apps (PWA) and Chatbot-DIY, expanding market reach and driving revenue growth.• Fostered strategies with Google teams to pioneer new experiments, including enhanced conversion tracking and API-based optimization solutions, reducing overall CAC by 25%. • Formulate annual operating plan (AOP) and track milestones through quarterly plans.

Pune, Maharashtra, India

•Worked on formulating & tracking annual operating plan (AOP) and Long- Range Strategy (LRS) for business.• Enable Facebook integration to CDP for customer segmentation and automation to upload audience base.• Worked on BRD to create new user journeys on Bajaj EMI store (E-commerce platform).• Devised targeting and personalized digital marketing strategy using various platform like Google Ads, Facebook ads, OTT, Responses, Content square etc.• Responsible for paid media and ROI campaigns to achieve targets for different business domains- Prospecting, Insta EMI Card, Lifestyle financing, Payments and Consumer durables.• Collaborate with the BIU/ Analytics team for data led campaign programs.• Manage marketing agencies for paid media planning, campaign developmentand execution to achieve monthly targets and month on month growth.• Work cross-functionally with martech, analytics and data team to delivercustomer experience driven business engine.• Run hyperlocal campaigns of google search for prospect base audience whichdelivered 522k store visits, 7x ROAS, Rs.21.78MN estimated revenue, 851k callsto your business and 987k directions.• Optimized cost per order by 20% from outbound and remarketing campaignsbased on analytical interpretations and user funnel for different categories.

Gurugram, Haryana, India

• Run In-mail sponsored ads on LinkedIn to generate leads for instructor onboarding.• Create performance report using Google analytics, Search console and other analytic tools to measure all digital marketing campaigns against goals or KPIs.• Work with website development team to ensure the functionality and design.• Work with CRM team on product development for website and FacebookDeveloper.•Run lead generation and brand awareness campaign on Facebook and Instagram

Noida, Uttar Pradesh, India

•Run gamification and event campaign on Facebook to increase brand awareness and engagement.• Run Google PPC and retargeting ads to generate leads using different Ad extensions to increase the overall performance of Ad.• Track performance on Google Analytics to improve the performance at backend including website landing page and content of ad creative.• Competitive research analysis using tools like SEM Rush, Moz, ahrefs and Spyfu.

Noida Area, India

•Planning and overseeing new marketing initiatives• Manage relationship with sponsors for experiential marketing events• Product research and competitive analysis to gain insights for improvingour marketing strategy.• Online Reputation Management using tools like reviewpush.• Collaborate with sales team and creative team to develop creative andmarketing collaterals.

Noida Area, India

Central Delhi, Delhi, India

Project Title: Customer Perception and Level of Satisfaction Towards Project La VidaPlatform: Analysis and Interpret the result using SPSS.Marketing & sales:● Converting leads to the prospect● Arranging site visits● Promoting TATA projects● Communicate with clients to understand needs and preferences

Connaught Place

Project title: To Understand and Analysis the Procedure on Loan SanctionPersonnel Division:● To know the procedure how STC sanction loans to their employees● Understand eligibility criteria on who can apply● Loan formalities and documentation required

Laxmi Nagar

job description,resume writing,findind the best suitable applicant for vacant job.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 67%

Activities and Societies: Marketing Club Member

Bachelor’S Degree, Bba(Computer Aided Management), 68%-First Division

Activities and Societies: coordination and organisation of events

High School, Science, 68%

Activities and Societies: study,art, sportsscience with computers