Aditi Ray Email & Phone Number

Gurugram, Haryana, India

• Led comprehensive digital marketing strategies focusing on Google & Facebook paid campaigns, affiliate partnerships and remarketing initiatives for health insurance and travel insurance.
• Orchestrated Google app campaigns to drive app installs and engagement at 78% lower cost of conversion.
• Work Cross-functionally with partners, agencies and internal teams to execute high-impact campaigns, consistently exceeding performance benchmarks improving share of impressions by 121%, cost of conversations by 105%.
• Work cross-functionally with martech, analytics and data team to deliver customer experience driven business engine
• Utilized analytical tools to analyze user data and campaign metrics, deriving actionable insights to optimize campaign effectiveness and ROI.
• Spearheaded the introduction of new business channels such as Progressive Web Apps (PWA) and Chatbot-DIY, expanding market reach and driving revenue growth.

Pune, Maharashtra, India

• Worked on formulating & tracking annual operating plan (AOP) and Long- Range Strategy (LRS) for business.
• Enable Facebook integration to CDP for customer segmentation and automation to upload audience base.
• Worked on BRD to create new user journeys on Bajaj EMI store (E-commerce platform).
• Devised targeting and personalized digital marketing strategy using various platform like Google Ads, Facebook ads, OTT, Responses, Content square etc.
• Responsible for paid media and ROI campaigns to achieve targets for different business domains- Prospecting, Insta EMI Card, Lifestyle financing, Payments and Consumer durables.
• Collaborate with the BIU/ Analytics team for data led campaign programs.

Gurugram, Haryana, India

• Run In-mail sponsored ads on LinkedIn to generate leads for instructor onboarding.
• Create performance report using Google analytics, Search console and other analytic tools to measure all digital marketing campaigns against goals or KPIs.
• Work with website development team to ensure the functionality and design.
• Work with CRM team on product development for website and FacebookDeveloper.
• Run lead generation and brand awareness campaign on Facebook and Instagram

Noida, Uttar Pradesh, India

• Run gamification and event campaign on Facebook to increase brand awareness and engagement.
• Run Google PPC and retargeting ads to generate leads using different Ad extensions to increase the overall performance of Ad.
• Track performance on Google Analytics to improve the performance at backend including website landing page and content of ad creative.
• Competitive research analysis using tools like SEM Rush, Moz, ahrefs and Spyfu.

Noida Area, India

• Planning and overseeing new marketing initiatives
• Manage relationship with sponsors for experiential marketing events
• Product research and competitive analysis to gain insights for improvingour marketing strategy.
• Online Reputation Management using tools like reviewpush.
• Collaborate with sales team and creative team to develop creative andmarketing collaterals.

Noida Area, India

Central Delhi, Delhi, India

• Project Title: Customer Perception and Level of Satisfaction Towards Project La VidaPlatform: Analysis and Interpret the result using SPSS.Marketing & sales:
• Converting leads to the prospect
• Arranging site visits
• Promoting TATA projects
• Communicate with clients to understand needs and preferences

Connaught Place

• Project title: To Understand and Analysis the Procedure on Loan SanctionPersonnel Division:
• To know the procedure how STC sanction loans to their employees
• Understand eligibility criteria on who can apply
• Loan formalities and documentation required

Laxmi Nagar

job description,resume writing,findind the best suitable applicant for vacant job.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 67%

Activities and Societies: Marketing Club Member

Bachelor’S Degree, Bba(Computer Aided Management), 68%-First Division

Activities and Societies: coordination and organisation of events

High School, Science, 68%

Activities and Societies: study,art, sportsscience with computers